+17%
conversion rate
We Have Driven Impact At
Unlock Your Site's Potential with Improved Conversion Rates
Does your website attract plenty of visitors, yet you’re seeing abysmally low conversion rates? Is cart abandonment a frequent downside on your eCommerce platform?
Such circumstances can be incredibly frustrating and detrimental to your overall business bottom-line, stalling your growth aims. Understanding why users aren’t converting and configuring a strategy to boost these rates can seem daunting without expert help.
Here’s where optimization enters the picture. With strategic Conversion Rate Optimization (CRO), you can transform more of your passive website visitors into active clients, thereby enhancing your site’s revenue generation capabilities.
And who better to assist you than Single Grain? As Conversion Rate Optimization consultants, we boast a well-groomed history of enhancing conversion rates and accelerating business growth for esteemed brands globally.
Empowering Growth with Single Grain's CRO Services
At Single Grain, we meticulously analyze visitor behavior on your website, identify underlying issues causing low conversions and take steps to rectify them. By scrutinizing every user interaction on your platform, we trace problematic segments and tweak your website’s user experience for maximum conversions.
Furthermore, we specialize in personalized CRO strategies, optimizing your site’s content and design to match your audience’s preferences. We also continuously test and fine-tune our strategies to assure improved conversions, delivering optimum results for your business.
Beyond just consultancy, Single Grain is your end-to-end CRO services provider, committed to elevating your business to its apex performance.
Our prime CRO services include:
- CRO Audits
- A/B Testing
- User Experience Optimization
- Web Analytics Analysis
- Landing Page Optimization
- Conversion Funnel Analysis
- Usability Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the evolution of paid advertising, emphasizing the shift from performance to brand marketing and the need for a full-funnel approach. They explore the move from conversion-based ads to those focusing on awareness, the challenges of digital attribution, and the unreliability of data. The talk highlights the importance of targeting impression-based channels for long-term growth, considering longer sales cycles, and the role of data and analytics in guiding marketing strategies despite measurement challenges. They stress investing in top-of-funnel traffic and the value of agencies in navigating these complexities for sustainable growth.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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How do your Conversion Rate Optimization consultants differentiate from others in the market?
Our team comprises seasoned experts specializing in Conversion Rate Optimization (CRO). We’ve been successful in driving conversion growth across various industries and digital platforms. We don’t just follow trends; we set them. By continuously learning and experimenting, we ensure our strategies are not just up-to-date but ahead of the curve. Our consultants focus on crafting personalized strategies that leverage insightful data and innovative practices to achieve your business objectives.
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How does Conversion Rate Optimization consulting differ from general digital marketing consulting?
While digital marketing consulting covers a broad spectrum of activities aimed at improving overall online visibility and engagement, Conversion Rate Optimization consulting is a more targeted approach. It focuses on optimizing your website or app to enhance user experience and convert more visitors into customers or leads. This involves analyzing user behavior, conducting A/B tests, improving website design, and more, with the ultimate goal of increasing your conversion rate.
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Which digital platforms are most effective for Conversion Rate Optimization?
The right platform for Conversion Rate Optimization depends on your business model, target audience, and industry. However, your website or app is usually the primary focus, as it’s where conversions happen. Our consultants evaluate your existing platforms, identify areas of improvement, and implement strategies to optimize conversion rates. We also consider other relevant platforms such as landing pages, email marketing, and social media, as part of an integrated CRO strategy.
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What should be my budget for hiring Conversion Rate Optimization consultants?
A customized budget plan is developed, considering your business size, goals, and financial capabilities. There’s no one-size-fits-all budget, as each business has unique needs and objectives. We provide tailored proposals, recommending budget allocations that will effectively drive conversion growth via various digital channels. Remember, investing in CRO is not an expense but an avenue for potential profit growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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