+17%
conversion rate
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you finding it challenging to transform your luxury brand’s website visitors into high-value customers? Have you invested significantly in attracting traffic to your website or landing page, only to be met with less than satisfactory conversion rates?
This situation can be incredibly frustrating and costly – high traffic with low conversions can indicate a significant loss in potential revenue. But how can this be turned around in the context of the luxury market? That’s where our conversion rate optimization (CRO) service steps in.
A bespoke CRO strategy can identify barriers that prevent affluent visitors from converting and implement proven solutions to overcome them. Single Grain, with its expertise in CRO and understanding of the luxury industry, has a track record of producing high-converting websites for luxury brands and can help you do the same.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously analyzing the performance and user behavior of your luxury brand’s website. Using sophisticated tools, we gather actionable insights about why your high-end clientele may not be converting. Could it be an issue with the site navigation? Or perhaps there are too many distractions detracting from the allure of your luxury offerings? We delve deep to find out.
Next, Single Grain crafts a bespoke CRO strategy tailored to your luxury business. Through A/B testing, we experiment with different website elements to determine what enhances conversion rates in the luxury market. Could a more captivating headline work better? Would a streamlined checkout process make the purchasing experience more seamless, thereby increasing sales of your luxury goods? We answer these questions with data.
Single Grain then implements the winning elements across your luxury website. Our objective: to create the most intuitive, engaging, and persuasive user experience that maximizes conversions for your luxury brand.
Single Grain’s conversion rate optimization service for luxury brands includes:
- Conversion funnel analysis
- Website UX audit
- A/B and multivariate testing
- On-page survey
- Landing page optimization
- Analytics setup and goal tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic growth to 6.3 million, citing international pages and programmatic content. They talk about chat GPT impact, with Patel doubting significant revenue contribution. They emphasize internationalization, mention reluctance in adopting new strategies, and shift to AI's potential in various sectors. Highlighting AI's cost-saving examples like Klarna's bot and its impact on marketing and customer acquisition, they foresee shifts in spending toward AI and opportunities in mergers/acquisitions for companies lacking AI efficiencies.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our ensemble of experts specializes in conversion rate optimization services, with a deep understanding of the unique dynamics of digital marketing in the luxury sector. We firmly reject the notion of a universal solution. Rather, we meticulously craft our strategies to align with your distinct luxury business model, discerning clientele, and ambitious objectives. By embracing an evidence-based methodology, we guarantee that every decision we make is supported by dependable data, ensuring the pinnacle of conversion rates for your luxury brand.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the expansive realm of digital marketing may concentrate on amplifying footfall or enhancing brand recognition, Conversion Rate Optimization is meticulously tailored towards transforming that footfall into affluent clientele. In the context of the luxury industry, CRO is the refined blend of art and science, persuading your website visitors to engage, whether it’s acquiring a high-end product, subscribing to an exclusive newsletter, or completing a personalized contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
Our luxury-focused conversion rate optimization service is designed to enhance your brand’s digital presence across all platforms. This includes your primary website, exclusive landing pages, bespoke email marketing campaigns, high-end social media platforms, and even sophisticated mobile applications. We are committed to ensuring that each interaction point delivers a seamless, luxurious user experience, subtly guiding your esteemed visitors towards the desired actions.
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How much should I budget for Conversion Rate Optimization services?
The investment required for our conversion rate optimization service can fluctuate significantly based on the intricacy of your luxury brand’s digital presence, the breadth of your project, and your unique objectives. We are committed to designing tailor-made strategies that offer the most advantageous return on your investment. Our primary goal is to assist you in enhancing customer engagement and boosting high-end sales, ensuring a substantial yield on your marketing expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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