“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you finding it challenging to convert a significant portion of your health website’s traffic into engaged patients or clients? Have you invested in driving traffic to your health blog, clinic’s website, or wellness landing page, only to be met with disappointing conversion rates?
This situation can be incredibly frustrating and costly – high traffic with low conversions can signify a substantial loss in potential patient engagement and revenue in the health sector. But how can this be turned around? That’s where conversion rate optimization (CRO) for health websites steps in.
A tailor-made CRO strategy can identify barriers that prevent visitors from converting into patients or clients and implement tested solutions to overcome them. Single Grain, with its expertise in CRO specifically for health websites, has a track record of producing high-converting websites and can help you do the same.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously examining your healthcare website’s performance and user behavior. Using advanced tools, we gather valuable insights about why patients or healthcare professionals are not engaging as expected. Is the medical information hard to find? Are there too many distractions from the main health services? We diagnose these issues.
Next, Single Grain devises a custom CRO strategy for your healthcare business. Through A/B testing, we experiment with different website elements to determine what enhances patient engagement and conversion rates. Could a different headline work better? Would a streamlined appointment booking process increase patient registrations? We answer your questions with data.
Single Grain then implements the winning elements across your healthcare website. Our objective: to create the most intuitive, engaging and persuasive user experience that maximizes your patient conversions and enhances their healthcare journey.
Single Grain’s conversion rate optimization service for the healthcare industry includes:
- Conversion funnel analysis
- Website UX audit
- A/B and multivariate testing
- On-page survey
- Landing page optimization
- Analytics setup and goal tracking
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2M to 6.3M visits, crediting international pages and programmatic content. They touch on chat GPT pages' revenue impact, underlining internationalization's role in success. The conversation shifts to AI's transformative potential across sectors, including its cost-saving benefits demonstrated by Klarna's AI chatbot. They note AI's impact on customer acquisition for SMBs, custom AI solutions for enterprises, and efficiencies in marketing, predicting a shift in spending towards ad dollars or acquisitions driven by AI.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our squad of experts in conversion rate optimization service, who are adept in the multifaceted aspects of digital health marketing, forms the backbone of our team. We don’t subscribe to the notion of a universal solution. Rather, we customize our tactics to align with your unique healthcare business model, patient demographics, and objectives. By leveraging a data-centric methodology, we make certain that our strategies are guided by trustworthy statistics to achieve peak conversion rates in the health industry.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the expansive realm of digital health marketing might concentrate on amplifying patient reach or enhancing brand recognition, Conversion Rate Optimization (CRO) is meticulously dedicated to transforming that reach into active patients. CRO is the harmonious blend of art and science, persuading your website visitors to engage, whether it’s scheduling an appointment, subscribing to a health newsletter, or completing a patient intake form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
Our conversion rate optimization service is designed to enhance your digital presence across all platforms that your healthcare business utilizes. This encompasses your primary website, patient landing pages, health-focused email marketing initiatives, social media platforms, and even mobile health applications. We are committed to ensuring that each interaction point delivers a smooth user experience, gently guiding visitors towards health-conscious decisions and actions.
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How much should I budget for Conversion Rate Optimization services?
The investment required for conversion rate optimization services in the health sector can fluctuate significantly, influenced by the breadth of your initiative, the intricacy of your health-focused website, and your unique objectives. We are committed to developing tailored strategies that offer the most advantageous return on your financial commitment. Our mission is to assist you in enhancing patient engagement and health service utilization, ensuring a substantial yield on your healthcare marketing expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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