“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you struggling to transform a significant portion of your game’s user traffic into active, paying players? Have you invested in driving traffic to your game or landing page, only to be met with disappointing player conversion rates?
This situation can be incredibly frustrating and costly – high user traffic with low player conversions can indicate a significant loss in potential revenue. But how can this be turned around? That’s where conversion rate optimization (CRO) for the gaming industry steps in.
A custom-made CRO strategy can identify obstacles that prevent gamers from converting and implement tested solutions to overcome them. Single Grain, with its expertise in CRO specifically for the gaming industry, has a proven track record of producing high-converting games and can help you achieve the same.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously analyzing your gaming website’s performance and player behavior. Using sophisticated tools, we gather actionable insights about why players are not converting. Is there a problem with game navigation? Are there too many distractions in the game interface? We find out.
Next, Single Grain devises a custom CRO strategy for your gaming business. Through A/B testing, we experiment with different game elements to determine what advanced conversion rates. Could a different game headline work better? Would a streamlined in-game purchase process increase sales? We answer your questions with data.
Single Grain then rolls out the winning elements across your gaming website. Our objective: to create the most intuitive, engaging and persuasive player experience that maximizes your conversions.
Single Grain’s conversion rate optimization service for the gaming industry includes:
- Conversion funnel analysis
- Website UX audit
- A/B and multivariate testing
- On-page survey
- Landing page optimization
- Analytics setup and goal tracking
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2 million to 6.3 million visitors, attributing success to international pages and programmatic content. They explore chat GPT pages' effect on conversions, despite skepticism about their revenue impact. The conversation emphasizes the importance of internationalization and cultural adaptation. It broadens to AI's transformative potential across sectors, citing Tyler Perry's studio decision and Klarna's AI chatbot boosting profits. The discussion touches on AI's benefits for customer acquisition, the advantages for large enterprises, and efficiency gains in marketing. It concludes with a future shift towards AI investments and M&A opportunities for companies deficient in AI.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our squad consists of seasoned experts in conversion rate optimization service, each with a deep understanding of the unique dynamics of digital marketing within the gaming industry. We reject the notion of a universal solution. Rather, we craft our tactics to align with your particular gaming business model, your player base, and your objectives. By embracing a data-centric methodology, we guarantee that every decision we make is supported by trustworthy statistics, aiming for the highest player conversion rates.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the expansive realm of digital marketing in the gaming industry might concentrate on boosting player engagement or brand recognition, Conversion Rate Optimization (CRO) zeroes in on transforming that engagement into monetized interactions. CRO is the intricate blend of art and science, compelling your game’s users to perform actions, whether it’s making an in-game purchase, signing up for updates, or completing a player feedback form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
Our expertise in conversion rate optimization can be seamlessly integrated into all digital arenas where your gaming business thrives. This encompasses your primary gaming website, promotional landing pages, email marketing initiatives, social media channels, and even mobile gaming apps. We are committed to ensuring that each interaction point delivers an immersive player experience and gently guides users towards the actions you desire.
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How much should I budget for Conversion Rate Optimization services?
The investment required for conversion rate optimization services can fluctuate significantly, influenced by the extent of your project, the intricacy of your gaming platform, and your unique objectives. We are committed to designing custom-tailored strategies that offer the most advantageous return on your investment. Our primary goal is to assist you in boosting player engagement and in-game purchases, ensuring a substantial return on your marketing expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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