“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you struggling to convert a significant portion of your crypto website traffic into active traders or investors? Have you invested in driving traffic to your crypto exchange or landing page, only to be met with disappointing conversion rates?
This situation can be incredibly frustrating and costly – high traffic with low conversions can signify a substantial loss in potential revenue in the dynamic world of cryptocurrency. But how can this be turned around? That’s where conversion rate optimization (CRO) steps in.
A tailor-made CRO strategy can identify barriers that prevent visitors from engaging in crypto transactions and implement tested solutions to overcome them. Single Grain, with its expertise in CRO and understanding of the crypto industry, has a track record of producing high-converting websites and can help you do the same.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously analyzing your crypto platform’s performance and user behavior. Using sophisticated tools, we gather actionable insights about why visitors are not converting into traders. Is there a problem with the platform navigation? Are there too many distractions preventing them from making a trade? We find out.
Next, Single Grain devises a custom CRO strategy for your crypto business. Through A/B testing, we experiment with different platform elements to determine what enhances conversion rates. Could a different headline work better? Would a streamlined trading process increase transactions? We answer your questions with data.
Single Grain then rolls out the winning elements across your crypto platform. Our objective: to create the most intuitive, engaging, and persuasive user experience that maximizes your conversions into active traders.
Single Grain’s conversion rate optimization service for the crypto industry includes:
- Conversion funnel analysis
- Platform UX audit
- A/B and multivariate testing
- On-platform survey
- Landing page optimization
- Analytics setup and goal tracking
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic growth from 1.2m to 6.3m visits, highlighting international pages and programmatic content's roles. They examine the minor revenue impact of chat GPT-related pages, despite their traffic boost. The importance of internationalization and cultural adaptation is emphasized, alongside a broader discussion on AI's transformative potential across sectors, including Tyler Perry halting a studio expansion due to AI, Klarna's AI chatbot boosting profits, and AI's efficiency in customer acquisition and marketing. The potential shift from labor costs to ad spending and mergers driven by AI inefficiencies in companies is also noted.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our collective is a powerhouse of experts in conversion rate optimization, deeply knowledgeable in the intricate dynamics of digital marketing within the crypto industry. We reject the notion of a universal solution, understanding that each blockchain business, its audience, and objectives are unique. We craft our strategies to fit your particular needs. With a steadfast commitment to a data-centric methodology, we guarantee our actions are underpinned by dependable analytics, driving the highest possible conversion rates for your crypto venture.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the expansive realm of digital marketing often emphasizes boosting user engagement or brand recognition, Conversion Rate Optimization (CRO) in the crypto industry is specifically designed to transform that engagement into active participants. CRO is the intricate blend of art and science, aimed at compelling your website visitors to take decisive steps. This could be investing in a cryptocurrency, signing up for updates, or completing a contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
Our conversion rate optimization strategies are designed to enhance your digital footprint across all platforms where your crypto business operates. This encompasses your primary website, landing pages, email marketing initiatives, social media channels, and even mobile applications. We are committed to ensuring that every interaction point delivers a flawless user journey, gently guiding visitors towards the actions you desire.
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How much should I budget for Conversion Rate Optimization services?
The investment required for conversion rate optimization services can fluctuate considerably, based on the intricacy of your crypto platform, the breadth of your project, and your distinct objectives. We are committed to designing custom-tailored solutions that offer the most advantageous return on your investment. Our primary goal is to assist you in amplifying conversions and crypto transactions, thereby ensuring a substantial yield on your marketing expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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