+10%
ROAS
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you struggling to turn a significant portion of your online educational platform’s visitors into enrolled students? Have you invested in driving traffic to your website or course landing page, only to be met with disappointing enrollment rates?
This situation can be incredibly frustrating and costly – high traffic with low enrollments can signify a substantial loss in potential student registrations. But how can this be turned around? That’s where conversion rate optimization (CRO) for educational platforms steps in.
A tailor-made CRO strategy can identify barriers that prevent potential students from enrolling and implement tested solutions to overcome them. Single Grain, with its expertise in CRO, has a proven track record of producing high-converting educational websites and can help you achieve the same.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously analyzing your educational platform’s performance and user behavior. Using sophisticated tools, we gather actionable insights about why students or educators are not fully engaging with your content. Is there a problem with course navigation? Are there too many distractions? We find out.
Next, Single Grain devises a custom CRO strategy for your educational institution. Through A/B testing, we experiment with different platform elements to determine what enhances user engagement. Could a different course headline work better? Would a streamlined enrollment process increase course sign-ups? We answer your questions with data.
Single Grain then rolls out the winning elements across your educational platform. Our objective: to create the most intuitive, engaging and persuasive learning experience that maximizes your user engagement.
Single Grain’s conversion rate optimization service for the education sector includes:
- Conversion funnel analysis
- Website UX audit
- A/B and multivariate testing
- On-page survey
- Landing page optimization
- Analytics setup and goal tracking
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic surge from 1.2M to 6.3M visits, highlighting strategies like international pages and programmatic content. They examine chat GPT pages' impact on conversion rates and speculate on revenue, emphasizing the role of internationalization. They also touch on broader topics including AI's transformative potential in various sectors, the cost-saving benefits of AI chatbots, like Klarna's, and the importance of AI in customer acquisition and marketing efficiency. The discussion points to a shift towards AI investment and the opportunities in mergers and acquisitions for companies leveraging AI.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our squad consists of experts in conversion rate optimization service, specializing in the unique dynamics of digital outreach within the education sector. We reject the notion of a generic solution. Instead, we customize our methodologies to align with your distinct educational institution, target demographics, and objectives. By embracing a data-centric strategy, we guarantee that our decisions are supported by trustworthy statistics for optimal conversion rates.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the general sphere of digital education marketing may emphasize on boosting student enrollment or enhancing institutional reputation, Conversion Rate Optimization (CRO) zeroes in on transforming that enrollment interest into actual student registrations. CRO is the intricate blend of art and science aimed at compelling your website visitors to act, whether that’s enrolling in a course, subscribing to an educational newsletter, or completing a registration form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
Our conversion rate optimization strategies are meticulously crafted to enhance all digital touchpoints of your educational institution. This encompasses your primary website, dedicated landing pages, email outreach initiatives, social media channels, and even mobile applications. We strive to ensure each interaction offers a smooth and engaging user experience, gently guiding visitors towards the actions you desire.
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How much should I budget for Conversion Rate Optimization services?
The investment required for conversion rate optimization services in the education sector can fluctuate significantly, influenced by the breadth of your initiative, the intricacy of your educational platform, and your distinct objectives. We are committed to designing custom-tailored strategies that offer the most advantageous use of your resources. Our primary goal is to assist you in boosting student enrollments and course completions, ensuring a substantial return on your educational marketing expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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