+17%
conversion rate
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you finding it challenging to transform a significant portion of your e-commerce store’s traffic into successful transactions? Have you invested in driving shoppers to your online store or product pages, only to be met with less-than-stellar conversion rates?
This situation can be incredibly frustrating and costly – high traffic with low conversions can indicate a significant loss in potential sales. But how can this be turned around in the context of e-commerce? That’s where conversion rate optimization (CRO) steps in.
A bespoke CRO strategy can pinpoint obstacles that deter shoppers from completing their purchases and implement proven solutions to overcome them. Single Grain, with its expertise in e-commerce CRO, has a history of creating high-converting online stores and can help you achieve the same.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, we begin by meticulously analyzing your e-commerce platform’s performance and shopper behavior. Using sophisticated tools, we gather actionable insights about why potential customers are abandoning their carts. Is the checkout process too complicated? Are there too many distractions? We find out.
Next, Single Grain devises a custom CRO strategy for your online store. Through A/B testing, we experiment with different website elements to determine what enhances the shopping experience and boosts conversion rates. Could a different product description work better? Would a simplified checkout process increase sales? We answer your questions with data.
Single Grain then implements the winning elements across your e-commerce platform. Our objective: to create the most intuitive, engaging, and persuasive shopping experience that maximizes your conversions.
Single Grain’s e-commerce conversion rate optimization service includes:
- Conversion funnel analysis
- Website UX audit
- A/B and multivariate testing
- On-page survey
- Product page optimization
- Analytics setup and goal tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic growth from 1.2M to 6.3M visits, attributing success to international content and chat GPT pages, despite Patel's view they add little revenue. They highlight the critical role of internationalization and reluctance to adopt new strategies. The conversation shifts to AI's impact in various sectors, including its cost-saving potential noted in Klarna's AI chatbot and AI's transformation of customer acquisition for SMBs. AI's influence extends to pay-for-performance marketing and the shift in spending towards ad dollars, highlighting the opportunities in mergers and acquisitions for companies lacking AI efficiencies.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our squad comprises seasoned experts in Conversion Rate Optimization (CRO), each with a deep understanding of the multifaceted world of e-commerce. We dismiss the notion of a universal solution, choosing instead to craft strategies that align with your unique business structure, customer base, and objectives. Our commitment to a data-centric methodology guarantees that every decision we make is supported by dependable metrics, ensuring optimal conversion rates for your online store.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the expansive domain of e-commerce marketing might concentrate on boosting visitor numbers or enhancing brand recognition, Conversion Rate Optimization (CRO) service is meticulously devoted to transforming that influx into actual buyers. CRO is the harmonious blend of art and science, persuading your online store visitors to engage, be it through making a purchase, subscribing to your updates, or completing a contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
In the context of E-Commerce, our conversion rate optimization service techniques can be seamlessly integrated into every digital facet of your business. This encompasses your primary online storefront, targeted landing pages, email marketing initiatives, social media channels, and even mobile apps. We are committed to ensuring that each interaction point delivers a frictionless user journey, gently guiding your customers towards the actions you desire.
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How much should I budget for Conversion Rate Optimization services?
The investment required for conversion rate optimization services can fluctuate considerably, based on the extent of your e-commerce project, the intricacy of your online storefront, and your distinct objectives. We are committed to designing tailored solutions that offer the highest return on your investment. Our goal is to assist you in boosting customer conversions and sales, ensuring a substantial yield on your digital marketing expenditure.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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