+17%
conversion rate
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you finding it challenging to transform your website traffic into paying customers, despite the significant investment you’ve made in driving visitors to your site or landing page? Is this situation, particularly prevalent in the competitive San Francisco market, causing you frustration and potential revenue loss?
Such a scenario, where high traffic doesn’t translate into high conversions, can indeed be disheartening and financially draining. But what if there was a way to flip this situation in your favor? That’s precisely where conversion rate optimization (CRO) comes into play.
By employing a bespoke CRO strategy, you can pinpoint the obstacles that are hindering your visitors from converting and apply proven solutions to overcome them. Our team, with its deep-rooted expertise in CRO and understanding of the unique San Francisco digital landscape, has a history of creating websites that excel in conversion rates. We’re here to help you achieve the same success.
High-Returning CRO Strategies: Single Grain's Specialty
From our base in San Francisco, Single Grain begins by meticulously scrutinizing your website’s performance and user interactions. We employ advanced tools to collect actionable data on why your site’s visitors aren’t converting. Could it be an issue with site navigation? Or perhaps there are too many distractions? We’re here to uncover the truth.
Following this, Single Grain crafts a bespoke CRO strategy tailored to your business. We utilize A/B testing to experiment with various website elements to identify what enhances conversion rates. Might a different headline be more effective? Could simplifying the checkout process boost sales? We provide answers to your questions, backed by solid data.
Single Grain then implements the successful elements throughout your website. Our mission: to design the most intuitive, engaging, and persuasive user experience that optimizes your conversions.
Our San Francisco-based conversion rate optimization service includes:
- Analysis of conversion funnel
- Audit of website UX
- A/B and multivariate testing
- On-page surveys
- Optimization of landing pages
- Setup of analytics and goal tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic rise from 1.2m to 6.3m, highlighting international pages and programmatic content. They touch on chat GPT pages and their minor revenue impact, stressing internationalization’s role. They also ponder work reluctance, shifting to AI's transformative potential across sectors, including cost-saving examples like Klarna's AI chatbot. AI’s role in customer acquisition, custom solutions for enterprises, efficiency in marketing, and the shift in spending towards AI over human labor, hinting at M&A opportunities, are explored.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
In the heart of San Francisco, our team of conversion rate optimization service experts thrives on the dynamic pulse of digital marketing. We understand that your business is unique, and we don’t subscribe to a one-size-fits-all mentality. Instead, we meticulously craft strategies that align with your distinct business model, target audience, and objectives. By harnessing the power of data, we ensure that every decision we make is grounded in solid, trustworthy figures, driving your conversion rates to their maximum potential.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
In the vast landscape of digital marketing, where the emphasis often lies on amplifying traffic or brand recognition, Conversion Rate Optimization emerges as a beacon of precision, honing in on transforming that traffic into a loyal customer base. Here in San Francisco, we understand the importance of innovation and adaptation. CRO is the harmonious blend of artistry and analytics, compelling your website visitors to engage, be it through purchasing a product, subscribing to your newsletter, or reaching out via a contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
In the vibrant digital landscape of San Francisco, our conversion rate optimization service is designed to enhance your online presence across all platforms. Be it your primary website, dedicated landing pages, email marketing initiatives, social media engagements, or mobile apps, we strive to create a cohesive user journey. Our goal is to subtly guide your visitors towards the actions that matter most to your business.
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How much should I budget for Conversion Rate Optimization services?
Investing in a conversion rate optimization service in San Francisco can be a diverse financial undertaking, largely influenced by your project’s breadth, your website’s intricacy, and your unique objectives. We are committed to designing tailor-made strategies that ensure optimal utilization of your resources. Our primary objective is to boost your conversion rates and sales, thereby providing a substantial return on your marketing investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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