+17%
conversion rate
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you finding it challenging to transform a significant portion of your website traffic into paying customers, even in the bustling digital landscape of Los Angeles? Have you invested in driving traffic to your website or landing page, only to be met with less-than-stellar conversion rates?
Such a situation can be incredibly frustrating and costly – high traffic with low conversions can indicate a significant loss in potential revenue. But how can this be turned around in the City of Angels? That’s where the magic of conversion rate optimization (CRO) comes into play.
A bespoke CRO strategy, designed with the unique dynamics of Los Angeles in mind, can pinpoint the obstacles that deter visitors from converting and implement proven solutions to overcome them. Single Grain, with its expertise in CRO and understanding of the LA market, has a history of creating high-converting websites and is ready to help you achieve the same success.
High-Returning CRO Strategies: Single Grain's Specialty
At Single Grain, Los Angeles, we begin by conducting a thorough examination of your website’s performance and user behavior. Utilizing state-of-the-art tools, we extract valuable insights about why your visitors aren’t converting. Is the site navigation confusing? Are there excessive distractions? We get to the bottom of it.
Following this, Single Grain crafts a bespoke CRO strategy tailored to your business. By employing A/B testing, we experiment with various website elements to identify what enhances conversion rates. Could a revised headline be more effective? Would simplifying the checkout process boost sales? We provide data-driven answers to your queries.
Subsequently, Single Grain implements the successful elements throughout your website. Our mission: to design the most intuitive, captivating, and persuasive user experience that optimizes your conversions in the heart of Los Angeles.
The conversion rate optimization service offered by Single Grain includes:
- Analysis of conversion funnel
- Audit of website UX
- A/B and multivariate testing
- On-page surveys
- Optimization of landing pages
- Setting up analytics and tracking goals
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2 to 6.3 million visits, highlighting international pages, programmatic content, and chat GPT's role in conversion rates. They question the revenue from GPT pages but stress the role of globalization. The talk shifts to AI's impact, citing Perry's halted studio expansion and Klarna's AI-driven cost savings, forecasting $40 million annual profits. They discuss AI's benefits for SMBs, enterprise solutions, and marketing efficiencies, predicting a shift towards AI investments and M&A opportunities due to AI's transformative potential.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our Los Angeles-based ensemble of CRO maestros are proficient in the multifaceted aspects of digital marketing. We reject the notion of a universal solution, preferring instead to customize our strategies to align with your distinct business blueprint, target demographic, and objectives. Embracing a methodology grounded in data, we guarantee that every decision we make is supported by dependable statistics, optimizing your conversion rates to their fullest potential.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
In the vast landscape of digital marketing, many strategies aim to boost traffic or enhance brand recognition. However, in the bustling digital hub of Los Angeles, Conversion Rate Optimization (CRO) stands out with its precise aim of transforming this traffic into a loyal customer base. CRO is the perfect blend of creativity and data-driven insights, designed to encourage your website visitors to engage more deeply, be it through making a purchase, subscribing to a newsletter, or reaching out via a contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
In Los Angeles, where the digital landscape is ever-evolving, our conversion rate optimization service is designed to enhance your online presence across all platforms. Whether it’s your primary website, targeted landing pages, email marketing initiatives, social media channels, or even mobile apps, we’re committed to ensuring each interaction point delivers a smooth user journey, gently guiding your visitors towards the actions you desire.
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How much should I budget for Conversion Rate Optimization services?
Investing in a conversion rate optimization service in Los Angeles can be a game-changer for your business, but the budget can differ significantly. This is largely influenced by the intricacy of your website, the breadth of your project, and your unique objectives. We are committed to designing tailored proposals that offer the most bang for your buck. Our ultimate goal? To amplify your conversions and sales, ensuring your marketing expenditure reaps substantial returns.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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