+17%
conversion rate
We Have Driven Impact At
Get More Conversions from Your Traffic
Are you unable to convert a substantial amount of your website traffic into paying customers? You’ve invested in driving traffic to your website or landing page but with disappointing conversion rates?
This scenario can be incredibly frustrating and costly – high traffic with low conversions can signify a substantial loss in potential revenue. But how can this be turned around? That’s where conversion rate optimization (CRO) steps in.
A tailor-made CRO strategy can identify barriers that prevent visitors from converting and implement tested solutions to overcome them. Single Grain, with its expertise in CRO, has a track record of producing high-converting websites and can help you do the same.
High-Returning CRO Strategies: Single Grain's Specialty
Single Grain starts off by meticulously analyzing your website’s performance and user behavior. Using sophisticated tools, we gather actionable insights about why visitors are not converting. Is there a problem with site navigation? Are there too many distractions? We find out.
Next, Single Grain devises a custom CRO strategy for your business. Through A/B testing, we experiment with different website elements to determine what advanced conversion rates. Could a different headline work better? Would a streamlined checkout process increase sales? We answer your questions with data.
Single Grain then rolls out the winning elements across your website. Our objective: to create the most intuitive, engaging and persuasive user experience that maximizes your conversions.
Single Grain’s conversion rate optimization service includes:
- Conversion funnel analysis
- Website UX audit
- A/B and multivariate testing
- On-page survey
- Landing page optimization
- Analytics setup and goal tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates
Eric Siu and Neil Patel analyze Zapier's SEO boost from 1.2M to 6.3M monthly visits, crediting international pages and programmatic content. They discuss chat GPT page impacts and revenue, emphasizing cultural adaptation's role in Zapier's success. The conversation shifts to AI's transformative potential across sectors, noting Tyler Perry pausing a studio expansion due to AI, Klarna's AI chatbot boosting profits by $40M annually, and AI's benefits for SMBs, enterprise companies, and marketing agencies. They predict a shift in spending towards AI, foreseeing M&A opportunities in companies lacking AI efficiency.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your approach to Conversion Rate Optimization (CRO) unique?
Our team is composed of masters in CRO who are well-versed in the various nuances of digital marketing. We don’t believe in a one-size-fits-all approach. Instead, we tailor our strategies to your specific business model, target audience, and goals. By adopting a data-driven approach, we ensure all our decisions are backed by reliable numbers for maximum conversion rates.
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How does Conversion Rate Optimization differ from other digital marketing strategies?
While the broader field of digital marketing may focus on increasing traffic or brand visibility, Conversion Rate Optimization is laser-focused on turning that traffic into paying customers. CRO is the art and science of persuading your website visitors to take action, whether it’s purchasing a product, subscribing to a newsletter, or filling out a contact form.
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Which platforms or channels do you optimize for Conversion Rate Optimization?
Our CRO techniques can be applied across all digital platforms where your business has a presence. This includes your main website, landing pages, email marketing campaigns, social media platforms, and even mobile applications. We ensure that each touchpoint provides a seamless user experience and nudges visitors towards desired actions.
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How much should I budget for Conversion Rate Optimization services?
The budget for CRO services can vary greatly depending on the scope of your project, the complexity of your website, and your specific goals. We believe in crafting bespoke proposals that provide the best value for your investment. Our aim is to help you maximize conversions and sales, delivering a significant return on your marketing spend.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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