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We Have Driven Impact At
Unlocking the Potential of Generative AI
Feeling like you’re lagging in the AI revolution, right here in the heart of San Francisco? Is your business grappling with the swift pace of AI advancements, missing out on golden opportunities?
Generative AI is on the rise, holding the power to reshape industries and redefine how businesses function. However, without the correct strategies and insights, it can also be daunting, leaving you perpetually trying to catch up.
What’s the answer? Expert generative AI consulting. By collaborating with seasoned consultants, you can ensure your San Francisco-based business is fully leveraging AI’s potential, rather than merely trying to keep pace.
At Single Grain, we possess a profound understanding of AI technologies and their effective application across various sectors. Our generative AI consulting services are tailored to help you grasp opportunities and stay at the forefront of innovation.
Exceeding Expectations with Single Grain
At Single Grain, nestled in the heart of San Francisco, we harness our expertise and experience to craft bespoke AI solutions, meticulously tailored to your business. We invest time in comprehending your unique needs, working hand in hand to establish resilient AI frameworks.
Our team, steeped in the innovative spirit of our city, excels in deploying and integrating AI systems with efficiency and finesse, minimizing disruption while amplifying results. Beyond implementation, we offer comprehensive training, ensuring your teams can adeptly navigate the new technology.
Single Grain transcends traditional consulting. We bring a comprehensive approach to AI integration, taking into account all facets of your business for a smooth digital metamorphosis.
Our key services encompass:
- Bespoke AI System Development
- AI Integration and Deployment
- AI Training and Support
- Data Analysis and System Optimization
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
GPT Examples, Valuable Media Channels, Brian Johnson's $400M Sale
Eric Siu and Neil Patel discuss AI and GPT integration in the workplace, focusing on custom GPTs for task automation and efficiency. They share how their organizations use AI to streamline operations and highlight the strategic role of engaging with media influencers for marketing. The conversation includes the story of Brian Johnson's successful audience building and longevity company launch. Additionally, they advise on conducting personal research before trying new health products. This video is part of their series aimed at simplifying marketing strategies for a broad audience.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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Google Maps’ Generative AI: What You Need to Know
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