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We Have Driven Impact At
Empowering Chicago Brands with Digital Mastery
Are you in Chicago, grappling with the challenge of crafting content that captivates and converts? Does your team find itself overstretched, lacking in time, resources, or the necessary creative flair?
In the bustling digital arena of the Windy City, standout content is a non-negotiable to draw in and engage your desired market. Without a deliberate and consistent content strategy, you risk missing key opportunities and stifling your business’s potential.
What’s the remedy? Forge a partnership with a seasoned content creation firm!
At Single Grain, we’re at the forefront of content creation, with a keen understanding of the transformative impact of top-tier content. We’re adept at devising bespoke content plans that resonate with your brand’s vision and speak directly to the hearts of your Chicago audience.
Propelling Business Expansion in Chicago with Engaging Digital Content
At Single Grain, we excel in elevating your digital presence with compelling content that strikes a chord with your Chicago audience. Our dedicated team of creative strategists, detail-oriented editors, and skilled content writers is committed to delivering exceptional content that engages and captivates your local and global audience.
We understand that each client is unique, and we embrace this by offering customized solutions. We delve into the essence of your brand, crafting content strategies that not only reflect your core values but also resonate with the Windy City’s dynamic market.
Our mission is to support your brand’s growth by fostering genuine connections with your audience. The content we create is designed to do more than just inform; it aims to entertain, enlighten, and build a foundation of trust and loyalty with your clientele.
Our comprehensive suite of services includes:
- Strategic content planning
- Article and blog composition
- Social media content production
- SEO-driven content writing
- Web content creation
- Email campaign content
- Development of ebooks and whitepapers
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
+0.6%
CTR improvement
+11.7%
position improvement
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, focusing on high-engagement post types. They discuss text content, user-generated content across Instagram, YouTube, TikTok, and the use of short and long-form videos. Highlights include AI-generated CTAs for higher conversion rates, content upgrades for better opt-in rates, and the role of SaaS in content marketing with reduced software margins and AI landing pages. Neil introduces an AI content prompt as a strategic tool. The episode is part of a marketing series by Eric Siu and Neil Patel, offering tips and strategies from their extensive experience.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What makes your content creation agency stand out in Chicago?
Our Windy City roots mean we’re not just any content creation agency; we’re a part of the vibrant Chicago scene. We blend local insights with global trends to craft content that resonates on every level. Our team is a collective of seasoned wordsmiths and digital natives who know how to tell your brand’s story with the perfect mix of creativity and strategy.
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How do you tailor content strategies to Chicago-based businesses?
We understand that every Chicago business has its own heartbeat. That’s why we dive deep into what makes your brand tick, combining local market expertise with our digital know-how to create bespoke content strategies. Whether it’s capturing the essence of The Loop or expanding beyond the city limits, we craft content that speaks directly to your audience.
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Can your agency help with content beyond digital platforms?
Absolutely! While we thrive in the digital space, our expertise doesn’t end there. From print materials that grace Michigan Avenue to engaging installations at O’Hare, we can extend your brand’s reach across various mediums. Let’s create a symphony of content that harmonizes your online and offline presence.
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What types of content can your agency provide for my business?
Think of us as your all-encompassing content concierge. From blog posts that boost SEO to compelling video scripts, social media content that engages, to comprehensive whitepapers, our creative toolkit is brimming with options. We’re here to provide the content that not only fits your brand’s voice but sings it from the Chicago rooftops.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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