“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Brand's Potential with Influencers
Are you finding it challenging to create a lasting impression on your guests? You’re not alone. Many hotels grapple with the disconnect between the experiences they offer and what their guests truly desire. This gap can leave you struggling to resonate with potential guests, leading to less than stellar occupancy rates.
Well-known voices in the travel and hospitality industry can bridge this gap significantly – and this is where influencer management comes into play. By strategically aligning your hotel with influencers who embody your values and reach your target audience, you can unlock new avenues for engagement and growth.
At Single Grain, we are uniquely equipped to guide you through this complex yet rewarding journey. As a leading influencer management agency, we have the expertise to identify, engage, and nurture influencer relationships on your behalf, helping your hotel to shine in the competitive hospitality industry.
Specializing in High-Performance Influencer Campaigns
At Single Grain, we understand the unique challenges of the hospitality industry and apply a comprehensive approach to influencer management tailored for hotels. We start by immersing ourselves in your hotel’s brand, its objectives, and its guest profile to shape our influencer marketing strategy. This deep understanding allows us to identify the most suitable influencers for your hotel, ensuring a perfect match that resonates with your target guests.
Once we have identified the right influencers, we craft engaging campaigns that inspire and stimulate action among their followers. These campaigns are designed to showcase the unique experiences your hotel offers, from the comfort of your rooms to the quality of your service. Using data-driven techniques, we monitor the success of these campaigns in real time, making adjustments as necessary to optimize performance and maximize your return on investment.
Finally, we review the results, providing actionable insights that propel your hotel forward. Our aim is to not only increase your hotel’s current visibility but also set it on a path for sustained long-term growth.
Some of the major services we provide include:
- Influencer identification and vetting
- Campaign development and execution
- Influencer relationship management
- Performance tracking and reporting
- Insights and recommendations
With Single Grain, your hotel is not just another property. It’s a destination waiting to be discovered by the right influencers and their followers. Let us help you make that connection.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, emphasizing revenue milestones, referrals, and acquisitions. They analyze influencers' financial motives, disparities in platform earnings, and marketing strategies at varying revenue levels. Insights on content creators' popularity and influencers' priorities provide a valuable overview of marketing dynamics.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets your influencer management agency apart from the rest?
What distinguishes us is our unwavering commitment to a bespoke approach. We recognize that each hotel is distinctive, and we customize our strategies to match. Our team of influencer management experts boasts a broad network of influencers spanning diverse sectors. In the hotel industry, this is particularly crucial. We also employ sophisticated analytics and trend forecasting to guarantee your hotel is matched with the ideal influencer who not only embodies your brand ethos but also has the capacity to connect with your desired guests effectively.
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How does influencer marketing differ from traditional advertising methods?
Unlike conventional promotional strategies that depend on direct communication and extensive exposure, influencer marketing within the hospitality sector hinges on the genuine rapport and trust influencers have built with their audience. This approach offers a more intimate and captivating method to highlight your hotel’s unique offerings. With influencer marketing, you’re not merely advertising; you’re narrating a compelling tale through a credible voice that echoes with your desired guests.
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What are the most effective platforms for influencer marketing?
The success of a digital strategy is largely contingent on your hotel brand and the demographic you’re aiming to reach. Nevertheless, social media channels such as Instagram, YouTube, and TikTok have proven to be highly beneficial for influencer collaborations within the hospitality industry. Each channel caters to a distinct audience and content aesthetic, enabling us to customize your campaign to align with your unique goals. Our dedicated team will meticulously identify the most suitable channels that promise to deliver the maximum engagement and return on investment for your hotel brand.
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What budget should I allocate for influencer marketing with your agency?
Allocating a universal budget for influencer marketing in the hotel industry isn’t feasible, as it’s largely contingent on your establishment’s objectives, the magnitude of the campaign, and the influencers you’re keen to collaborate with. Our mission is to deliver a strategy that optimizes your budget, guaranteeing the most advantageous return on your investment. For a comprehensive proposal customized to your hotel’s unique needs, we invite you to connect with us for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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