“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Brand's Potential with Influencers
Are you finding it challenging to create a meaningful bond with your travel enthusiasts? If so, you’re not alone. Many travel brands wrestle with the disconnect between the unique experiences their audience craves and what they can offer. This gap can leave you grappling to resonate with potential globetrotters, leading to less than stellar performance.
Travel influencers can bridge this gap significantly – and this is where influencer management comes into play. By strategically aligning your brand with influencers who embody the spirit of adventure and reach your target audience, you can unlock new horizons for engagement and growth.
At Single Grain, we are uniquely equipped to guide you through this intricate yet rewarding journey. As a leading influencer management agency in the travel industry, we have the expertise to identify, engage, and nurture influencer relationships on your behalf, helping you to reach those who dream of exploring the world.
Specializing in High-Performance Influencer Campaigns
At Single Grain, we navigate the vast landscape of influencer management with a compass set to your brand’s unique needs. As a seasoned travel influencer management agency, we start our journey by immersing ourselves in your brand’s ethos, its aspirations, and its audience. This allows us to chart a course for our influencer marketing strategy that aligns perfectly with your brand’s identity and resonates with your target travelers.
Having identified the right influencers, those who can truly embody the spirit of your brand and inspire wanderlust among their followers, we craft engaging campaigns. These campaigns are designed to not only inspire, but also to stimulate action, turning armchair travelers into actual tourists. We use data-driven techniques to track the success of these campaigns in real time, adjusting our sails as necessary to optimize performance and maximize your return on investment.
At the end of each campaign, we don’t just dock and disembark. We review the journey, providing actionable insights that propel your brand forward. Our aim is to not only increase your brand’s current visibility on the travel map but also set it on a path for sustained long-term growth.
Some of the major services we provide include:
- Influencer identification and vetting
- Campaign development and execution
- Influencer relationship management
- Performance tracking and reporting
- Insights and recommendations
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, covering revenue milestones, referrals, acquisitions, and influencer earnings on platforms like YouTube and Twitch. They explore marketing strategies for companies at various revenue stages and why creators like MrBeast succeed, offering insights into the advertising industry for professionals.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your influencer management agency apart from the rest?
What truly distinguishes us is our commitment to customization. We recognize that every travel brand carries its own distinct identity, and we meticulously craft our strategies to reflect this uniqueness. Our team of influencer marketing experts boasts a comprehensive network of influencers spanning diverse travel niches. Furthermore, we employ sophisticated analytics and trend studies to guarantee that your travel brand is matched with the ideal influencer – one who resonates with your brand ethos and possesses the capacity to connect with your desired audience efficiently.
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How does influencer marketing differ from traditional advertising methods?
Unlike conventional promotional strategies that hinge on widespread exposure and straightforward communication, influencer marketing in the travel industry thrives on the genuine rapport and credibility influencers have cultivated with their audience. This approach offers a more intimate and captivating method to highlight your travel brand or service. Through influencer marketing, you’re not merely advertising; you’re narrating a journey via a respected voice that strikes a chord with your desired demographic.
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What are the most effective platforms for influencer marketing?
The success of a platform is largely contingent on your travel brand and the audience you’re aiming to reach. That said, social media platforms such as Instagram, YouTube, and TikTok are universally recognized and potent tools for influencer marketing within the travel industry. Each platform has a distinct audience demographic and content aesthetic, enabling us to customize your campaign to align with your unique goals. Our dedicated team will meticulously identify the most suitable platforms to generate maximum engagement and return on investment for your travel brand.
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What budget should I allocate for influencer marketing with your agency?
Allocating a universal budget for influencer marketing in the travel industry isn’t feasible due to the unique needs of your brand, the magnitude of the campaign, and the travel influencers you aim to collaborate with. Our commitment is to craft a strategy that optimizes your budget, guaranteeing the most advantageous return on your investment. For a comprehensive plan customized to your travel brand, we invite you to contact us for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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