“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Brand's Potential with Influencers
Are you struggling to establish a strong connection with your target market? If so, you’re not alone. Many brands grapple with disconnects between what their audience needs and what they are able to provide. This gap can leave you struggling to resonate with potential customers, leading to underwhelming performance.
Influential voices can bridge this gap dramatically – and this is where influencer management comes in. By strategically aligning your brand with influencers who embody your values and reach your target audience, you can unlock new avenues for engagement and growth.
At Single Grain, we are uniquely equipped to guide you through this complex yet rewarding journey. As a leading influencer management agency, we have the expertise to identify, engage, and nurture influencer relationships on your behalf.
Specializing in High-Performance Influencer Campaigns
Single Grain employs a comprehensive approach to influencer management. We begin by learning about your brand, its goals, and its audience to shape our influencer marketing strategy. This deep understanding helps us to identify the most fitting influencers for your brand, ensuring a harmonious fit that resonates with your target demographic.
Once we have pinpointed the right influencers, we design engaging campaigns that inspire and stimulate action among their followers. Using data-driven techniques, we track the success of these campaigns in real time, adjusting as necessary to optimize performance and maximize your return on investment.
Finally, we review the results, providing actionable insights that propel your brand forward. Our aim is to not only increase your brand’s present visibility but also set it on a path for sustained long-term growth.
Some of the major services we provide include:
- Influencer identification and vetting
- Campaign development and execution
- Influencer relationship management
- Performance tracking and reporting
- Insights and recommendations
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of ad agencies, focusing on revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations and earnings disparities on platforms like YouTube and Twitch, and compare marketing strategies at different revenue levels ($1M, $10M, $100M). Insights on why creators like MrBeast succeed and influencers' priorities are also shared, offering a detailed view of the marketing industry.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What sets your influencer management agency apart from the rest?
What sets us apart is our dedication to a personalized approach. We understand that every brand is unique, and we tailor our strategies accordingly. Our team of influencer marketing specialists has an extensive network of influencers across various niches. We also leverage advanced analytics and trend analysis to ensure that your brand is paired with the perfect influencer who aligns with your brand values and has the ability to reach your target audience effectively.
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How does influencer marketing differ from traditional advertising methods?
While traditional advertising methods rely on direct messaging and a broad reach, influencer marketing is all about leveraging the trust and authenticity established between influencers and their followers. It’s a more personal and engaging way to showcase your brand or product. With influencer marketing, you’re not just promoting; you’re telling a story through a trusted voice that resonates with your target audience.
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What are the most effective platforms for influencer marketing?
The effectiveness of a platform greatly depends on your brand and target audience. However, social media platforms like Instagram, YouTube, and TikTok are widely popular and effective for influencer marketing. Each platform has its own unique audience and content style, which allows us to tailor your campaign to meet your specific objectives. Our team will work diligently to select the right platforms that will yield the highest engagement and ROI for your brand.
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What budget should I allocate for influencer marketing with your agency?
There isn’t a one-size-fits-all budget for influencer marketing as it greatly depends on your brand’s goals, the scale of the campaign, and the influencers you wish to work with. We strive to provide a plan that maximizes your budget, ensuring you get the best possible return on your investment. For a detailed proposal tailored to your brand, feel free to reach out for a free consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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