+400%
engagement
We Have Driven Impact At
Accelerating Your Brand Reach with Content Marketing
Are you finding it challenging to unlock the full potential of your content marketing efforts in the consumer industry?
- You have insightful, valuable content but it’s not resonating with or captivating your consumer audience.
- Your content isn’t driving the desired traffic, or generating enough high-quality consumer leads.
- Your current marketing strategies have hit a plateau, and your consumer business growth seems stagnant.
The key to success in content marketing within the consumer industry isn’t just about creating great content, it’s about ensuring that your content reaches the right consumers, at the right time, in the right way. And that’s exactly where Single Grain comes in.
At Single Grain, we understand that every consumer brand is unique and requires a tailored content marketing strategy. Our team of experts leverages data-driven insights to create and execute content strategies that are custom-made for your consumer business, allowing you to connect with your target audience on a deeper level and convert them into loyal customers.
Specialized Content Strategies for Maximum Engagement
At Single Grain, we’re not just a content marketing agency, we’re your partner in creating memorable customer journeys in the consumer goods industry. We help shape your brand’s narrative by crafting compelling stories that resonate with your audience on a visceral level, catapulting your brand into the consumer spotlight.
By utilizing a diverse mix of content types, from product descriptions to lifestyle blogs, we ensure that your message reaches your audience through the most effective channels. Our progressive approach involves constant testing and tweaking to keep your content fresh and relevant in a rapidly evolving consumer market.
But our work doesn’t stop at just content creation. We use advanced data analytics to monitor the performance of your content, so we can continue to optimize its reach and create more impactful and result-oriented strategies for your brand in the consumer goods space.
Some of our significant services include:
- Content audit
- Marketing strategy development
- Copywriting and content creation
- Content distribution and promotion
- Performance analysis and reporting
- SEO optimized content
- Content maintenance and updating
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in company strategies from ads to partnerships and organic content, touching on marketing challenges like lower click-through rates. They cover the importance of content updating, preferring editors over writers, and strategies leading to social media success. They debate the effectiveness of Google ads, revenue tactics, and predict trends like the rise of identity layering and podcasts. They foresee a high ROI on niche social networks, YouTube's dominance, the value of blogging, unique content creation, and the decline of black hat SEO tactics, offering insights into evolving marketing landscapes.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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