+10%
ROAS
We Have Driven Impact At
Accelerating Your Brand Reach with Content Marketing
Are you finding it challenging to unlock the full potential of your educational content marketing efforts?
- You have insightful, valuable educational content but it’s not reaching or engaging your target student audience.
- Your educational content isn’t driving the desired traffic, or resulting in enough high-quality student leads.
- Your current educational marketing strategies have hit a plateau, and your institution’s growth seems stagnant.
The key to success in educational content marketing isn’t just about creating great content, it’s about ensuring that your content reaches the right students, at the right time, in the right way. And that’s exactly where Single Grain comes in.
At Single Grain, we understand that every educational institution is unique and requires a tailored content marketing strategy. Our team of experts leverages data-driven insights to create and execute content strategies that are custom-made for your institution, allowing you to connect with your target student audience on a deeper level and convert them into loyal learners.
Specialized Content Strategies for Maximum Engagement
At Single Grain, we excel in transforming academic content into extraordinary learning experiences. As a content marketing agency specializing in the education sector, we help shape your institution’s narrative by crafting compelling stories that resonate with your students and faculty, catapulting your institution into the spotlight.
By utilizing a diverse mix of content types, from textbooks to online modules, we ensure that your educational message reaches your audience through the most effective channels. Our progressive approach involves constant testing and tweaking to keep your content fresh and relevant in a rapidly evolving educational landscape.
But our work doesn’t stop at just content creation. We use advanced data analytics to monitor the performance of your educational content, so we can continue to optimize its reach and create more impactful and result-oriented strategies for your institution.
Some of our significant services include:
- Content audit
- Marketing strategy development
- Copywriting and content creation
- Content distribution and promotion
- Performance analysis and reporting
- SEO optimized content
- Content maintenance and updating
With Single Grain, you can rest assured that your educational content is not just informative, but also engaging and inspiring for your students. Let us help you make a difference in the world of education.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric explore evolving company strategies like Airbnb's, focusing on creator partnerships over paid ads and organic content on TikTok. They discuss marketing challenges, including lower click-through rates, the importance of content updates, the shift towards hiring editors, and Iman Ghadzi's successful content strategy. They analyze Google ads, revenue tactics, and predict trends like identity layering and podcast popularity. The discussion covers the potential of less popular networks, YouTube's dominance, the value of blogging, unique content creation, and the expected decline of black hat SEO, offering insights into future marketing trends.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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