“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Accelerating Your Brand Reach with Content Marketing
Are you finding it challenging to unlock the full potential of your content marketing efforts within the SaaS landscape?
- You have insightful, valuable content but it’s not reaching or engaging your target audience in the software industry.
- Your content isn’t driving the desired traffic, or resulting in enough high-quality leads for your software solutions.
- Your current marketing strategies have hit a plateau, and your SaaS business growth seems stagnant.
The key to success in content marketing for SaaS isn’t just about creating great content, it’s about ensuring that your content reaches the right people, at the right time, in the right way. And that’s exactly where Single Grain comes in.
At Single Grain, we understand that every software company is unique and requires a tailored content marketing strategy. Our team of experts leverages data-driven insights to create and execute content strategies that are custom-made for your SaaS business, allowing you to connect with your target audience on a deeper level and convert them into loyal customers.
Specialized Content Strategies for Maximum Engagement
At Single Grain, we excel at transforming your SaaS product’s features into extraordinary user experiences. We help shape your software’s narrative by crafting compelling stories that resonate with your users on a deep level, catapulting your SaaS solution into the spotlight.
By utilizing a diverse mix of content types, we ensure that your message reaches your users through the most effective channels. Our progressive approach involves constant A/B testing and tweaking to keep your content fresh and relevant in a rapidly evolving SaaS landscape.
But it doesn’t stop at just content creation. We use advanced data analytics to monitor the performance of your content, so we can continue to optimize its reach and create more impactful and result-oriented strategies for your software.
Some of our significant services include:
- Content audit
- Marketing strategy development
- Copywriting and content creation
- Content distribution and promotion
- Performance analysis and reporting
- SEO optimized content
- Content maintenance and updating
Understanding the unique challenges of the SaaS industry, we’re here to help you navigate the complexities of content marketing, ensuring your software stands out in a crowded marketplace.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss Airbnb and Ollipop's shift from ads to creator partnerships for organic content, highlighting challenges in marketing like declining click-through rates. They talk about updating content, the trend of hiring editors over writers, and Iman Ghadzi's content strategy success. They assess Google ads, revenue tactics, and make 2024 predictions including identity layering and podcast popularity. Additionally, they see potential in less popular networks and predict the ongoing dominance of YouTube and the value of blogging, unique content creation, and the decline of black hat SEO, offering insights into future marketing trends.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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How to Create a Killer SaaS Content Marketing Strategy
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