“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Accelerating Your Brand Reach with Content Marketing
Are you finding it challenging to unlock the full potential of your content marketing initiatives in the vibrant Miami market?
- You’ve crafted insightful, valuable content, yet it’s not making the desired impact or engaging your target audience effectively.
- Your content isn’t generating the anticipated traffic, nor is it yielding a satisfactory number of high-quality leads.
- Your existing marketing strategies seem to have reached a standstill, causing your business growth to appear stagnant.
The secret to thriving in content marketing isn’t solely about producing excellent content. It’s about ensuring that your content reaches the right people, at the right moment, in the most effective manner. This is precisely where Single Grain steps in.
At Single Grain, we recognize that every brand is unique, especially in a dynamic city like Miami, and necessitates a bespoke content marketing strategy. Our team of experts harnesses data-driven insights to design and implement content strategies that are tailor-made for your business. This approach allows you to connect with your target audience on a more profound level and transform them into loyal customers.
Specialized Content Strategies for Maximum Engagement
At Single Grain, we’re passionate about transforming Miami’s digital landscape by turning ordinary content into extraordinary customer experiences. We help shape your brand’s narrative by crafting compelling stories that resonate with your audience on a deep level, propelling your brand into the limelight.
Our approach is as diverse as the vibrant city of Miami itself. We utilize a wide array of content types to ensure your message reaches your audience through the most effective channels. Our progressive methodology involves continuous testing and refinement to keep your content fresh and relevant in the fast-paced world of digital marketing.
Our commitment doesn’t end with content creation. We employ advanced data analytics to monitor the performance of your content, enabling us to continually optimize its reach and devise more impactful, results-driven strategies for your brand.
Our suite of services, tailored to the unique needs of Miami businesses, includes:
- Content audit
- Marketing strategy development
- Copywriting and content creation
- Content distribution and promotion
- Performance analysis and reporting
- SEO optimized content
- Content maintenance and updating
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in marketing strategies, highlighting Airbnb and Ollipop's move from ads to creator partnerships and organic content on TikTok. They address challenges like lower click-through rates, the importance of content updates, preferring editors over writers, and Iman Ghadzi's content strategy leading to social media success. Discussions include Google ads, revenue tactics, 2024 predictions like identity layering, and the rise of podcasts. They note the potential of lesser-known social networks, YouTube's dominance, blogging's value, unique content creation, and predict a decline in black hat SEO tactics, offering insights into evolving marketing trends.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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