“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Accelerating Your Brand Reach with Content Marketing
Are you finding it challenging to unlock the full potential of your content marketing initiatives right here in San Diego?
- You’ve developed insightful, valuable content, yet it’s not making the desired impact or engaging your target audience effectively.
- Your content isn’t generating the anticipated traffic, nor is it yielding a satisfactory number of high-quality leads.
- Your existing marketing strategies seem to have reached a standstill, causing your business growth to appear stagnant.
The secret to triumph in content marketing isn’t solely about crafting exceptional content, it’s about ensuring that your content is delivered to the right audience, at the right moment, in the most effective manner. This is precisely where Single Grain steps in.
At Single Grain, we recognize that every brand is distinct and necessitates a bespoke content marketing strategy. Our team of experts, based in the heart of San Diego, harnesses data-driven insights to design and implement content strategies that are tailor-made for your business. This approach enables you to connect with your target audience on a more profound level and transform them into loyal customers.
Specialized Content Strategies for Maximum Engagement
Here in San Diego, Single Grain is renowned for transforming everyday content into extraordinary customer journeys. We help mold your brand’s narrative by weaving compelling stories that deeply connect with your audience, propelling your brand into the limelight.
By leveraging a wide array of content types, we ensure that your message reaches your audience via the most effective channels. Our forward-thinking approach involves continuous experimentation and refinement to keep your content vibrant and pertinent in a swiftly changing digital environment.
Our commitment doesn’t end with just content creation. We employ sophisticated data analytics to track the performance of your content, enabling us to continually enhance its reach and devise more potent, results-driven strategies for your brand.
Some of the key services we offer include:
- Content audit
- Development of marketing strategies
- Copywriting and content generation
- Distribution and promotion of content
- Performance analysis and reporting
- SEO optimized content
- Content maintenance and updates
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in company strategies like Airbnb's move to partnerships and organic content, challenges in marketing like declining click-through rates, and the importance of content updates. They explore trends like hiring editors over writers, effective Google ads, revenue tactics, and predictions for 2024 including podcast popularity and the potential of less popular social networks. They emphasize the value of blogging, unique content creation, and foresee a decline in black hat SEO tactics, offering insights into current and future marketing trends.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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