“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Accelerating Your Brand Reach with Content Marketing
Are you struggling to realize the full potential of your content marketing efforts?
- You have insightful, valuable content but it’s not reaching or engaging your target audience.
- Your content isn’t driving the desired traffic, or resulting in enough high-quality leads.
- Your current marketing strategies have hit a plateau, and your business growth seems stagnant.
The key to success in content marketing isn’t just about creating great content, it’s about ensuring that your content reaches the right people, at the right time, in the right way. And that’s exactly where Single Grain comes in.
At Single Grain, we understand that every brand is unique and requires a tailored content marketing strategy. Our team of experts leverages data-driven insights to create and execute content strategies that are custom-made for your business, allowing you to connect with your target audience on a deeper level and convert them into loyal customers.
Specialized Content Strategies for Maximum Engagement
Single Grain thrives on transforming ordinary content into extraordinary customer experiences. We help shape your brand’s narrative by crafting compelling stories that resonate with your audience on a visceral level, catapulting your brand into the spotlight.
By utilizing a diverse mix of content types, we ensure that your message reaches your audience through the most effective channels. Our progressive approach involves constant testing and tweaking to keep your content fresh and relevant in a rapidly evolving digital landscape.
But it doesn’t stop at just content creation. We use advanced data analytics to monitor the performance of your content, so we can continue to optimize its reach and create more impactful and result-oriented strategies for your brand.
Some of our significant services include:
- Content audit
- Marketing strategy development
- Copywriting and content creation
- Content distribution and promotion
- Performance analysis and reporting
- SEO optimized content
- Content maintenance and updating
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in marketing strategies, moving from ads to creator partnerships and organic content, focusing on platforms like TikTok. They highlight challenges in declining click-through rates and the importance of content updates, editor roles, and innovative tactics for market success. They predict the rise of podcasts, the potential of lesser-known social networks, YouTube's dominance, and the value of blogging. The conversation also covers Google ads, content strategies for significant social media impact, and forecasts for 2024, including identity layering and the decline of black hat SEO.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes your content marketing agency unique from others?
We thrive on creativity and data-driven strategies. Our team of seasoned content creators, strategists, and analysts collaborate to generate content that resonates with your audience and aligns with your brand. We understand that content is not just about being seen, it’s about engaging and converting. We focus on creating a holistic content strategy that caters to your unique business objectives and audience needs.
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How does a content marketing agency differ from a standard marketing agency?
Content marketing agencies specialize in storytelling. They create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience with the goal of driving profitable customer action. Unlike traditional marketing agencies who predominantly focus on selling products or services, content marketing agencies focus more on providing value to the audience, building relationships, and establishing your brand as a thought leader in the industry.
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What are the best platforms for content marketing?
The ideal platform for content marketing largely depends on your business, target audience, and goals. Our approach is not one-size-fits-all. We meticulously analyze your business, understand your audience, and then select the platforms that will resonate most with them. This could be anything from blogs, social media, email newsletters, to podcasts and webinars.
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How much should I budget for content marketing?
The budget for content marketing varies depending on your business size, goals, and industry. We provide tailored proposals based on your specific needs and objectives. Our goal is to ensure that every dollar you invest in content marketing drives maximum ROI, whether through customer acquisition, lead generation, or brand awareness.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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