+10%
ROAS
We Have Driven Impact At
Transform Your Online Footprint with Quality Content
Are you finding it challenging to consistently produce engaging, educational content for your institution? If so, you’re not alone. Many educational institutions grapple with the task of content creation.
This challenge could be hindering your institution’s reputation, slowing your growth, and preventing you from attracting and retaining the students and faculty you desire.
But imagine a scenario where high-quality, tailored educational content comes effortlessly to you. The best content-creation marketing agencies, like Single Grain, can make this vision a reality!
At Single Grain, we don’t just create content; we craft educational narratives that resonate with your students, faculty, and stakeholders, perfectly complementing your institution’s ethos and objectives. We believe in the transformative power of content in the education sector and know exactly how to wield it to enhance your institution’s online presence and drive success.
Excellence in Content Creation Marketing
At Single Grain, our approach to content creation is systematic, innovative, and results-oriented, tailored specifically for the education sector. We begin by understanding your institution, its ethos, and the educational values it aims to communicate. Next, we research your target audience, be it students, parents, or educators, unravel what engages them, and craft content that informs, inspires, and influences.
We create more than just words on a page. We produce visually appealing, SEO-optimized content enriched with educational graphics, instructional videos, infographics, GIFs, and more. Our team of writers and creatives are experts at storytelling, adding a life-like dimension to your content that resonates deeply with your readers, making learning more engaging and effective.
Our commitment to you goes beyond the creation process. We also take care of content distribution, propagation, and regular SEO audits to ensure your content is performing at its best, always keeping you ahead in the competitive education landscape.
Here are some key services that Single Grain provides:
- SEO Content Creation
- Visual Content Production
- Social Media Content Crafting
- Website Copywriting
- Blog & Article Writing
- Email Marketing Content Design
- Content Distribution & Propagation
- Performance Auditing
With Single Grain, your educational content will not only be informative but also engaging, helping you to connect with your audience and achieve your institution’s goals.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, focusing on high-engagement post types and the effectiveness of text, user-generated content, and videos across platforms. They discuss AI-generated CTAs, content upgrades, and the evolution of SaaS in content marketing, including AI-generated landing pages. This episode is part of a series by marketing experts Eric Siu and Neil Patel, sharing tips and strategies for marketers and entrepreneurs.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What sets your content creation marketing agency apart from others?
Our institution excels in the realm of creativity, strategic planning, and tangible outcomes. We underscore the significance of narrative pedagogy, creating engaging stories that resonate with your student body. Our team is an assembly of adept curriculum designers, digital education strategists, SEO specialists, and data analysts, who amalgamate their skills to uplift your educational brand. As a content creation marketing agency in the education sector, we are committed to constant scrutiny and enhancement, ensuring your content not only educates but also inspires.
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How does content creation marketing differ from traditional marketing methods?
Educational content creation marketing harnesses insightful, pertinent, and captivating content to captivate and sustain an audience of learners, ultimately steering them towards beneficial educational outcomes. In contrast to traditional educational outreach, which frequently relies on one-directional communication, educational content marketing encourages a dialogue with students. It’s about forging substantial connections and establishing trust with your learning community, resulting in increased participation, allegiance, and successful educational outcomes.
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What type of content can your agency create for my brand?
Our educational content creation agency excels in developing a wide array of learning materials. From insightful articles, engaging infographics, and real-world case studies to interactive webinars, informative podcasts, and educational video content, we meticulously tailor our content strategy to resonate with your institution’s ethos, goals, and target learners. We are firm believers in the potency of diverse educational content, ensuring your institution stands out and consistently imparts value to your learners across various platforms.
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How much should I budget for a content creation marketing strategy?
The investment required for content creation marketing in the education sector is not a one-size-fits-all figure. It fluctuates based on your institution’s goals, size, and existing online footprint. We deliver tailored proposals to each of our clients, detailing strategic investments for different types of educational content, dissemination platforms, and success monitoring. Our objective is to optimize your return on investment, guaranteeing that every dollar invested bolsters your institution’s growth and prominence in the digital landscape.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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