“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Your PPC Potential with an Effective Audit
Are you feeling overwhelmed by stagnant pay-per-click results or a lack of clear insights into your educational institution’s campaign?
Many educational institutions invest heavily into their PPC campaigns, hoping to drive increased website traffic and student enrollments. However, without an expertly conducted audit of those campaigns, you may find yourself confronting low click-through rates, exorbitant ad spend, and an all-too-familiar feeling of frustration.
A thorough PPC audit is the key to untangling these common challenges. It provides a clear, actionable roadmap to enhancing your institution’s campaign performance by highlighting areas of inefficiency, underperformance, and unrealized opportunity.
At Single Grain, we offer professional PPC audit services tailored to unlock your educational campaign’s potential. We ground our approach in data, using it to drive insights and recommendations designed to enhance your campaign’s ROI and elevate your institution’s digital marketing results.
Experience Single Grain's Expert PPC Audit Services
At Scholarly Insights, we’re not just about identifying the issues in your educational PPC campaign; we’re committed to implementing solutions. We use advanced tools and pedagogical best practices to provide detailed, actionable insights into your campaign’s overall performance.
We delve deep, analyzing your keywords, ad data, quality scores, conversions, and landing pages. By integrating a holistic, comprehensive approach, we help you optimize your ad spend, enhance click-through rates, and ultimately, boost student enrollments.
Our team of PPC professionals understands the intricacies of various ad platforms, be it Google Ads, Bing Ads, or social media PPC, and can employ unique strategies specific to each platform’s strengths and challenges. We’re well-versed in the unique needs of the education sector, ensuring your ads reach the right students at the right time.
Scholarly Insights’ PPC audit services include but are not limited to:
- Ad performance review
- Keyword analysis
- Quality score evaluation
- Conversion and landing page analysis
- Campaign structure assessment
- Bid strategy review
We understand the challenges of attracting the right students in a competitive educational landscape. Let us help you navigate this journey, optimizing your PPC campaigns for maximum impact and enrollment growth.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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