“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Website's Full Potential
Does managing different types of codes embedded on your software-as-a-service (SaaS) platform seem like a Herculean task?
Web tracking with multiple codes like JavaScript snippets, conversion tracking pixels and other types of tags can be incredibly complex, especially in the SaaS environment. The challenge of ensuring they are properly implemented can seem insurmountable. Keeping them updated in the ever-evolving SaaS landscape can also be quite daunting, resulting in inefficiency and underutilization of your data.
However, a streamlined solution for tag management exists – Google Tag Manager (GTM).
But who can support you in setting it up effectively? Single Grain, a leading Google Tag Manager Agency, has the expertise to help. We understand the intricacies of GTM setup in the SaaS industry and have assisted many businesses in managing tags with precision and efficiency.
Expertise Meets Efficiency
Our team at Single Grain doesn’t just understand Google Tag Manager; we thrive in it. We will merge our proficiency with your SaaS business requirements to establish a streamlined, efficient GTM system, custom-tailored to enhance your operational efficiency and unlock your software’s full potential.
We achieve this by implementing tags accurately and ensuring that they are always up to date. We will also ensure that your user data is tracked in a way that aligns with your SaaS model, as we harness the full power of GTM to tailor an approach that aligns with your specific business objectives and KPIs.
Our team will synchronize all the tags on your software and make your tracking management efficient and consistent, improving the quality of your user data tracking and achieving your customer acquisition and retention goals.
As a Google Tag Manager Agency specializing in the SaaS industry, our services include:
- GTM setup and configuration
- Data layer setup and configuration
- Tag and trigger setup
- Tracker maintenance and efficiency
- User data tracking and analytics
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and the need for added value beyond media buying. They share personal stories, explore agency challenges, and the importance of deeper analysis and client success. The conversation also touches on automation, programmatic SEO, AI, and the financials of running a successful agency. Insights on agency value, stakeholding in client businesses, and performance-based models are discussed, concluding with Aslam's experience of selling his agency.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How can a Google Tag Manager agency help my business?
Google Tag Manager serves as a robust instrument, enabling the administration and deployment of marketing tags (code snippets or tracking pixels) on your website, eliminating the need to alter the code. Collaborating with an agency specializing in Google Tag Manager, particularly within the SaaS industry, can simplify the task of managing and implementing diverse tags on your platform. Our cadre of seasoned professionals can assist in correctly establishing these tags, ensuring precise data gathering, and addressing any potential complications. This allows you to concentrate on leveraging the data to propel your SaaS marketing strategy, rather than getting entangled in the technical nuances of data accumulation.
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What makes a good Google Tag Manager agency?
An adept Google Tag Manager agency, such as ours, will possess a profound comprehension of GTM’s functionalities and how to harness its power to cater to your unique SaaS business requirements. They should be proficient in crafting and overseeing tags, triggers, and variables that resonate with your marketing ambitions. Furthermore, they should excel at diagnosing and rectifying any potential tagging complications that may surface. Our team of specialists embodies these competencies, and we are dedicated to ensuring you reap the maximum benefits from your GTM deployment.
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How can a Google Tag Manager agency help me with data accuracy?
Preserving data precision is paramount for making enlightened decisions in your SaaS business strategy. An agency specializing in Google Tag Manager can guarantee your tags are configured appropriately to gather the correct data, and they can rectify any tagging discrepancies that might distort your data. They can also establish regular audits and apply industry-standard practices to reduce future inaccuracies. Our team appreciates the significance of precise data and will work tirelessly to uphold the integrity of your data.
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Can a Google Tag Manager agency help me with complex tagging needs?
Indeed! Google Tag Manager is an influential instrument adept at managing intricate tagging necessities. Whether your SaaS business requires monitoring of various marketing initiatives, establishment of event tracking, or execution of bespoke tags, an agency specializing in Google Tag Manager can provide assistance. Our squad is proficient in dealing with elaborate tagging demands and can aid in securing the data essential for propelling your marketing tactics ahead. We’re dedicated to assisting you in harnessing the full power of GTM.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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