“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Hidden Insights for Seamless Growth
Is your hotel missing out on growth opportunities due to lack of critical guest behavior insights?
Poorly managed and analyzed guest data often lead to inaccurate marketing strategies, prevent hotels from measuring true performance, and deter the uncovering of hidden revenue opportunities. An exceptional web analytics agency can change all this around.
At Single Grain, we believe in the transformative power of data-driven decisions. We can help you interpret and utilize your guest data to unlock hidden growth opportunities — improving occupancy rates, conversions, and guest experiences.
Our seasoned analytics experts have the experience and knowledge to delve deep into your guest data and uncover insights that drive growth. We at Single Grain don’t just present the data — we interpret it in ways that align with your strategic objectives in the hospitality industry.
Revolutionize Your Business with Single Grain
Choosing Single Grain as your web analytics agency means entrusting your hotel’s digital data to some of the best minds in the industry. We decipher the stories behind your online guest interactions, presenting actionable insights that can drive strategic decision-making in your hospitality business.
Our data-driven strategies are more than just capturing and presenting numbers. We lay out a comprehensive roadmap that ties your digital activities back to your hotel’s objectives. We ensure your data tells the story that matters most — the story of your hotel’s growth and guest satisfaction.
With meticulous data analysis, we at Single Grain have helped hotels gain valuable guest insights, optimize online marketing strategies, and consequently improve occupancy rates and profits.
Our Web Analytics services for the hotel industry include:
- Data Collection Strategies
- Custom Analytics Audits
- Data Visualization
- KPI Identification
- Conversion Tracking & Optimization
- Performance Report & Insights
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI Impact on Clicks, Google's Publisher Conflict & Strategy
This video explores AI's impact on organic search, discussing AI content, Google's response, and its effects on traffic with experts Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. It examines strategies to combat AI challenges, the reliability of Google's system, and guidelines effects. Part of a series, it offers actionable marketing advice from successful entrepreneurs, benefiting marketing professionals and enthusiasts.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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Why should I consider a specialized web analytics agency instead of handling it in-house?
Understanding web analytics in the hotel industry can be intricate, necessitating a profound grasp of various tools, strategies, and algorithms. A specialized web analytics agency possesses the proficiency and resources to manage this intricacy. It can conserve your precious time and guarantee that you’re employing the most efficient techniques to monitor, scrutinize, and leverage your online data. Furthermore, a professional agency consistently stays abreast of the latest trends and shifts in web analytics, ensuring your hotel remains a step ahead of the competition.
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How can a web analytics agency help improve my website's performance?
In the context of the hotel industry, a web analytics agency transcends the mere gathering of rudimentary data. They meticulously dissect the information derived from your hotel’s website to reveal practical insights. These insights are instrumental in refining your website’s functionality, elevating guest experience, and boosting booking rates. By comprehending guest behavior, the agency is equipped to strategize and execute modifications that resonate with your guests’ desires and inclinations. The paramount objective is to amplify your hotel’s digital visibility and stimulate business expansion.
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What kind of data can a web analytics agency provide?
A web analytics agency, specialized in the hospitality industry, can offer a detailed analysis of your hotel’s online presence. This includes insights into your website visitors (such as their geographical location and browsing habits), specifics about the devices and browsers they utilize, a deep dive into the origins of your site traffic, and metrics on your most sought-after content. They also monitor crucial performance indicators (CPIs) such as visitor retention rate, booking conversion rate, average browsing time, and more. All these data points can illuminate and shape your hotel’s digital marketing strategies.
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Can a web analytics agency help me understand my competition better?
Indeed! A web analytics agency can offer a comprehensive competitive assessment that enables you to grasp your standing in the hotel industry. By scrutinizing your competitors’ digital footprint, visitor traffic, and guest interaction, they can reveal potential avenues for growth and risks. This critical knowledge can assist you in making tactical choices to surpass your rivals and secure a more significant portion of the market.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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