+17%
conversion rate
We Have Driven Impact At
Unlock Hidden Insights for Seamless Growth
Is your e-commerce business missing out on growth opportunities due to lack of critical data insights?
Poorly managed and analyzed data often lead to inaccurate marketing strategies, prevent online retailers from measuring true performance, and deter the uncovering of hidden revenue opportunities. An exceptional web analytics agency can change all this around.
At Single Grain, we believe in the transformative power of data-driven decisions. We can help you interpret and utilize your e-commerce data to unlock hidden growth opportunities — improving performance, conversions, and customer experiences.
Our seasoned analytics experts have the experience and knowledge to delve deep into your e-commerce data and uncover insights that drive growth. We at Single Grain don’t just present the data — we interpret it in ways that align with your strategic objectives, helping you optimize your online store’s performance.
Revolutionize Your Business with Single Grain
Choosing Single Grain as your web analytics agency means entrusting your e-commerce data to some of the best minds in the industry. We decipher the stories behind your sales figures and customer behavior, presenting actionable insights that can drive strategic decision-making for your online store.
Our data-driven strategies are more than just capturing and presenting numbers. We lay out a comprehensive roadmap that ties your digital activities back to your e-commerce objectives. We ensure your data tells the story that matters most — the story of your online growth and success.
With meticulous data analysis, we at Single Grain have helped e-commerce businesses gain valuable customer insights, optimize marketing strategies, and consequently improve bottom-line profits.
Our Web Analytics services for your e-commerce business include:
- Data Collection Strategies
- Custom Analytics Audits
- Data Visualization
- KPI Identification
- Conversion Tracking & Optimization
- Performance Report & Insights
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI Impact on Clicks, Google's Publisher Conflict & Strategy
This video explores AI's impact on organic search traffic, with insights from Neil Patel and others. It discusses AI content's effects, Google's countermeasures, and its search ecosystem's preservation. The series offers concise marketing advice from successful entrepreneurs, aiming to enhance viewers' marketing strategies.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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Why should I consider a specialized web analytics agency instead of handling it in-house?
E-commerce can be a labyrinth, with its myriad tools, strategies, and algorithms, particularly when it comes to web analytics. This is where a specialized web analytics agency comes into play, armed with the knowledge and resources to navigate this intricate landscape. By partnering with such an agency, you can save precious time and be confident that you’re leveraging the most potent methods to monitor, interpret, and profit from your online data. Moreover, a professional agency remains abreast of the ever-evolving trends and shifts in web analytics, providing you with a competitive edge in the bustling e-commerce marketplace.
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How can a web analytics agency help improve my website's performance?
An agency specializing in web analytics, particularly for the e-commerce sector, transcends the rudimentary aspects of data gathering. They meticulously dissect your online store’s data to reveal practical intelligence. This intelligence is instrumental in fine-tuning your website’s functionality, enriching the shopping experience, and boosting sales conversions. By decoding shopper behavior, the agency can devise and execute modifications that resonate with your customers’ desires and inclinations. The paramount objective is to amplify your digital footprint and propel your e-commerce enterprise’s expansion.
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What kind of data can a web analytics agency provide?
An e-commerce-focused web analytics agency is equipped to deliver a holistic view of your online store’s performance. This encompasses insights into your shoppers (such as their demographics and shopping patterns), specifics about the devices and browsers they utilize, intelligence on your website’s traffic origins, and statistics on your top-selling products. They also monitor crucial performance metrics like shopping cart abandonment rate, conversion rate, average time spent on site, and more. These quantifiable indicators can serve as a compass, directing your e-commerce strategies.
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Can a web analytics agency help me understand my competition better?
Definitely! An agency specializing in web analytics can deliver a comprehensive competitive analysis, crucial for your e-commerce business to comprehend its market standing. By scrutinizing your rivals’ digital footprint, website visitor patterns, and customer interaction, they can reveal potential avenues for growth and potential risks. This invaluable knowledge can empower you to make tactical choices to surpass your competitors and secure a more significant portion of the market.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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