+17%
conversion rate
We Have Driven Impact At
Unlock Hidden Insights for Seamless Growth
Is your business missing out on growth opportunities due to lack of critical data insights?
Poorly managed and analyzed data often lead to inaccurate marketing strategies, prevent businesses from measuring true performance, and deter the uncovering of hidden revenue opportunities. An exceptional web analytics agency can change all this around.
At Single Grain, we believe in the transformative power of data-driven decisions. We can help you interpret and utilize your data to unlock hidden growth opportunities — improving performance, conversions, and customer experiences.
Our seasoned analytics experts have the experience and knowledge to delve deep into your data and uncover insights that drive growth. We at Single Grain don’t just present the data — we interpret it in ways that align with your strategic objectives.
Revolutionize Your Business with Single Grain
Choosing Single Grain as your web analytics agency means entrusting your data to some of the best minds in the industry. We decipher the stories behind your numbers, presenting actionable insights that can drive strategic decision-making.
Our data-driven strategies are more than just capturing and presenting numbers. We lay out a comprehensive roadmap that ties your digital activities back to your business goals. We ensure your data tells the story that matters most — the story of your growth and success.
With meticulous data analysis, we at Single Grain have helped businesses gain valuable customer insights, optimize marketing strategies, and consequently improve bottom-line profits.
Our Web Analytics services include:
- Data Collection Strategies
- Custom Analytics Audits
- Data Visualization
- KPI Identification
- Conversion Tracking & Optimization
- Performance Report & Insights
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI Impact on Clicks, Google's Publisher Conflict & Strategy
This video explores the impact of AI on search traffic with insights from experts like Neil Patel. It discusses AI-generated content, Google's countermeasures, and effects on website traffic. Also, it touches on Google's testing to protect its search ecosystem and offers practical marketing advice from successful entrepreneurs for marketing professionals.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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Why should I consider a specialized web analytics agency instead of handling it in-house?
Web analytics can be complex and requires a deep understanding of numerous tools, strategies, and algorithms. A specialized web analytics agency has the expertise and resources to handle this complexity. It can save you valuable time and ensure you’re using the most effective methods to track, analyze, and capitalize on your web data. Plus, a professional agency is always up to date with the latest trends and changes in web analytics, ensuring you stay ahead of the competition.
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How can a web analytics agency help improve my website's performance?
A web analytics agency goes beyond basic data collection. They delve into your website’s data to uncover actionable insights. These insights can help optimize your site’s performance, improve user experience, and increase conversions. By understanding customer behavior, the agency can strategize and implement changes that align with your customers’ needs and preferences. The ultimate goal is to enhance your online presence and drive business growth.
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What kind of data can a web analytics agency provide?
A web analytics agency can provide comprehensive data about your website’s performance. This can include information about your users (like demographics and behavior), details about the devices and browsers they use, insights into your site’s traffic sources, and data on your most popular content. They also track key performance indicators (KPIs) like bounce rate, conversion rate, average session duration, and more. All these metrics can inform and guide your business strategies.
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Can a web analytics agency help me understand my competition better?
Absolutely! A web analytics agency can provide competitive analysis that helps you understand your market position. By analyzing your competitors’ online presence, web traffic, and customer engagement, they can uncover potential opportunities and threats. This valuable insight can help you make strategic decisions to outperform your competition and capture a larger market share.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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