+17%
conversion rate
We Have Driven Impact At
Navigate the Complex Landscape of SEO PPC Marketing
Are you struggling to manage your business’ SEO PPC marketing efforts?
The online marketing world is highly competitive, with rapidly changing algorithms, customer behavior, and industry best practices. You might be finding it hard to stay ahead of the competition and drive meaningful results without a sophisticated approach to SEO PPC marketing.
Your business requires a robust SEO PPC strategy that can cut through the competition and deliver quality traffic and leads. It’s not just about implementing random actions but requires a strategic approach aligned with your business goals.
Single Grain is here to navigate you through this minefield. We specialize in data-driven SEO PPC strategies that take your unique challenges and goals into account. Trust us to help you transform your online marketing efforts.
Single Grain: Your Premier SEO PPC Agency
At Single Grain, we go beyond conventional SEO PPC practices. We believe in creating a synergistic effect between SEO and PPC strategies, maximizing your marketing impact.
We start by fine-tuning your SEO efforts, ensuring optimal organic visibility. We follow this with a well-executed PPC campaign to boost your online presence and bring high-quality traffic to your site. Our combined SEO PPC strategies are designed to generate the maximum ROI for your business.
With Single Grain, you are guaranteed a comprehensive and successful online marketing strategy tailored to your needs. We’re not just another SEO PPC agency—we’re your partners in success.
Single Grain offers a variety of SEO PPC services, including:
- Keyword Research Analysis
- Technical SEO Audit
- On-page and Off-page SEO
- Google Ads Campaigns
- PPC Campaign Management
- Landing Page Optimization
- Conversion Rate Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2023's Biggest SEO Losers and Time Wasting Mistakes
Eric Siu and Neil Patel discuss adapting to SEO changes, debunking the myth that SEO is dead while highlighting the need for updated strategies like content renewal, authority building, and link innovation. They also emphasize brand-building's importance for SEO success. Additionally, they explore the value of community for agency owners through the Agency Owners Association and share growth strategies for economic downturns, such as acquisitions and diversified services. Their conversation, part of a series, offers practical marketing advice based on their entrepreneurial experiences.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is an SEO PPC agency and how can it help my business?
An SEO PPC agency is a digital marketing agency that specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising. By working with an SEO PPC agency, you can improve your website’s search engine rankings, increase your visibility, and drive more traffic to your site. Through PPC advertising, you can target specific keywords and demographics to reach your ideal audience and maximize your return on investment (ROI).
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How do I know if my business needs to work with an SEO PPC agency?
If you’re struggling to get your website to rank on search engines or you’re not seeing the results you want from your PPC campaigns, an SEO PPC agency can help. Even if you’re currently seeing success with your digital marketing efforts, an agency can help you optimize your campaigns for greater ROI and long-term success.
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What sets a top-performing SEO PPC agency apart from others?
The best SEO PPC agencies have a proven track record of success in both SEO and PPC, and they stay up-to-date with the latest trends and best practices in the industry. They will work closely with you to understand your business goals, target audience, and competition, and use that information to create a customized strategy that will deliver real results. They will also be transparent about their methods and provide regular reporting and analysis to keep you informed of their progress and ROI.
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How much should I expect to spend on SEO PPC services from an agency?
The amount you spend on SEO PPC services will depend on your business goals, competition, and budget. A reputable agency will work with you to create a customized plan that fits your needs and budget. It’s important to keep in mind that SEO and PPC are long-term strategies that require ongoing investment, but the ROI can be significant if done correctly.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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