+17%
conversion rate
We Have Driven Impact At
Boost Your Online Profits through Conversion Optimization
Are you grappling with the paradox of escalating traffic yet dwindling conversion rates? This is a familiar challenge for many Florida-based businesses striving for growth.
It’s not uncommon for customers to stumble upon obstacles within your sales funnel, obstructing their path to purchase and diminishing your revenue. The solution? A robust, data-driven Conversion Rate Optimization (CRO) strategy, tailored to the unique business landscape of the Sunshine State.
CRO is the intricate blend of art and science that turns your website’s visitors into loyal customers. It requires rigorous analysis, iterative testing, and meticulous refinement of every facet of your site. The potential reward? A significant boost in revenues without straining your marketing budget.
At Single Grain, we are experts in the delicate art and precise science of CRO. Our data-driven methodology aids brands in overcoming sales funnel roadblocks, setting the stage for enhanced conversions and amplified ROI. With Single Grain, conversion rate optimization isn’t a ‘one-size-fits-all’ solution, but a carefully crafted strategy designed to fit your unique business vision in Florida.
Unleash Our Expert CRO Services for Superior Conversions
At Single Grain Florida, we harness a broad spectrum of top-tier CRO services to transform your website into a conversion dynamo. Our methodology is systematic and unwaveringly rooted in data, ensuring that our solutions are custom-fitted to your distinct business environment and target audience in the Sunshine State.
Our journey begins with an in-depth qualitative and quantitative examination of your website, aiming to glean insights into user behavior. From polling your site visitors to setting performance benchmarks, our seasoned experts pinpoint growth potential and areas that need enhancement. We then craft and implement a range of A/B tests to fine-tune every vital component on your site— from headlines and CTAs to landing page layouts.
Yet, our commitment doesn’t end with boosting conversions. We also equip you with a robust performance tracking system, enabling you to identify trends, oversee results, and perpetually fine-tune your site for peak profitability.
Our all-inclusive Florida CRO service suite encompasses:
- Data-Informed CRO Strategy Formulation
- A/B Testing and Multivariate Testing
- User Experience (UX) Enhancement
- Landing Page Refinement
- Segmentation and Personalization
- Performance Tracking and Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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SEO and CRO Services: How to Use Both to Optimize Your Content
It’s not easy balancing SEO and CRO services for your brand. Many companies have separate divisions in their marketing departments devoted to each, while others prefer to outsource them. Although…
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Best CRO Agency: Our Top 5 Picks for 2024
Updated August 2023. Ready to skyrocket your revenue per website visitor 20%, 50% or even 100% in record-breaking time? With the help of a CRO agency, this is absolutely doable….
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6 Common Conversion Rate Optimization (CRO) Questions Answered
Conversion Rate Optimization (CRO) is a crucial strategy for businesses aiming to maximize their online potential. Yet, for a lot of businesses, CRO remains a complex puzzle wrapped in layers…
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