+17%
conversion rate
We Have Driven Impact At
Boost Your Online Profits through Conversion Optimization
Are you feeling the frustration of skyrocketing traffic but sinking conversion rates? It’s a common pain point for many businesses seeking growth.
Often, customers encounter bottlenecks in your sales funnel, hindering their purchasing journey and shrinking your profits. The answer? A robust, data-driven Conversion Rate Optimization (CRO) strategy.
CRO is the art and science of transforming your website’s visitors into customers. It demands critical analysis, iterative testing, and fine-tuning every aspect of your site. The potential gain? An upward surge in revenues without stretching your marketing budget.
At Single Grain, we specialize in the nuanced artistry and exacting science of CRO. Our data-driven approach helps brands resolve bottlenecks across their sales funnel, paving the way for improved conversions and increased ROI. With Single Grain, conversion rate optimization is not a ‘one-size-fits-all’ but a meticulously tailored strategy for your unique business vision.
Unleash Our Expert CRO Services for Superior Conversions
At Single Grain, we deploy a comprehensive array of high-performance CRO strategies to turn your website into a conversion powerhouse. Our approach is systemic and relentlessly data-driven, ensuring that solutions are tailored to your unique business context and target audience.
We begin with intensive qualitative and quantitative analyses of your site, seeking insights into user behavior. From surveying your site visitors to benchmarking performance, our experts identify growth opportunities and areas for improvement. We then design and execute a variety of A/B tests to refine every critical element on your site— from headlines and CTAs to landing page designs.
However, our service doesn’t stop at delivering increased conversions. We also empower you with a performance tracking system that allows you to spot trends, monitor results, and continuously optimize your site for maximum profitability.
Our comprehensive CRO service portfolio includes:
- Data-Driven CRO Strategy Development
- A/B Testing and Multivariate Testing
- User Experience (UX) Optimization
- Landing Page Optimization
- Segmentation and Personalization
- Performance Tracking and Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How do your CRO services stand out from the competition?
Our CRO services are unique because we combine data-driven strategies with a deep understanding of the customer journey. We don’t just focus on conversion rates; we aim to provide a comprehensive and effective user experience. Our team of experts stays up-to-date with the latest CRO trends and technology, ensuring that we deliver top-notch results for our clients.
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How are CRO services different from regular digital marketing efforts?
While digital marketing efforts encompass a broad range of strategies to attract and engage customers, CRO services specifically focus on optimizing your website and marketing channels to increase the percentage of visitors that convert into customers. It involves analyzing user behavior, tweaking website design, and refining marketing messages to improve conversion rates.
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Which industries can benefit the most from your CRO services?
Virtually all industries can benefit from CRO services as it’s all about enhancing the user experience and increasing conversions. Whether you’re an e-commerce business looking to boost sales or a B2B company aiming to generate more leads, our CRO services can be tailored to meet your specific objectives and target audience.
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What should I expect to budget for CRO services?
The budget for CRO services can vary greatly depending on your business’s size, goals, and the scope of the project. We work closely with our clients to develop a personalized strategy that fits their budget while delivering impactful results. Factors such as the complexity of your website, the number of pages to be optimized, and the level of competition in your industry can all influence the cost.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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SEO and CRO Services: How to Use Both to Optimize Your Content
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Best CRO Agency: Our Top 5 Picks for 2024
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6 Common Conversion Rate Optimization (CRO) Questions Answered
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