“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Business Potential with SEO & CRO
Is your website struggling to attract quality traffic or convert prospects into customers? If you’re torn between getting top search engine rankings and improving your conversion rates, you’re not alone.
Many businesses face this challenge – pouring resources into SEO to attract visitors, but failing to convince them to complete a desired action such as making a purchase or filling out a form. It’s like having a shop full of customers but no sales at the end of the day.
But what if you could solve both problems with a unified approach? With SEO and CRO working together, you can drive quality traffic to your site and ensure they take the desired action, maximizing your return on investment.
At Single Grain, we leverage our expertise in both areas, adopting a holistic approach to enhance your visibility and improve user experience, driving both traffic and conversions.
Single Grain’s Expertise in SEO and CRO Services
Imagine a team of seasoned experts, devoted to understanding your unique business challenges and devising custom solutions. Single Grain dives deep into your business, aligning your SEO strategy with CRO to ensure that traffic increases align with conversion boosts.
We first conduct comprehensive keyword and market research, aligning your content with your audience’s search patterns. Then, we look at your on-page elements, ensuring they engage visitors and guide them towards desired actions. Finally, we offer continuous analysis and optimization, tweaking aspects of the website to ensure results keep improving.
Single Grain’s services span the full range of SEO and CRO, tailored to meet your specific needs:
- SEO audit and strategy
- Conversion rate optimization audit and strategy
- Website usability tests
- Content creation & optimization
- Link building
- A/B Testing
- Landing page design and optimization
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2023's Biggest SEO Losers and Time Wasting Mistakes
Eric Siu and Neil Patel discuss Lily Ray's study on domains with declining SEO visibility, debunking the myth that SEO is dead but traditional methods are outdated. They emphasize updating content, focusing on trends, building authority, optimizing click-through rates, and innovative link-building. Brand building is also crucial for SEO success. They highlight the Agency Owners Association for agency growth strategies and share Siu's strategies for growing Single Grain amid economic downturns, including acquisitions, exceptional client service, hiring top talent, and offering diverse services to minimize churn. The conversation, part of a series sharing marketing tips from their entrepreneurial experience, aims to provide practical advice for enhancing marketing knowledge.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How does your agency stand out in offering SEO and CRO services?
Our agency thrives on delivering a distinctive blend of SEO and CRO expertise. We understand that robust, organic traffic coupled with an optimized conversion rate is the recipe for digital success. Our team leverages data-driven strategies, innovative techniques, and hands-on experience to ensure your website is not only visible but also effective in converting visitors to customers. We stay ahead of the game, adopting the latest SEO and CRO trends to ensure your digital performance is optimized.
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How does SEO and CRO work together in digital marketing strategy?
SEO and CRO are two sides of the same coin in digital marketing. SEO is all about driving quality traffic to your website by improving your ranking on search engine results. On the other hand, CRO focuses on converting that traffic into paying customers or engaged users. When combined, these two strategies create a powerful synergy, enhancing both the quantity and quality of your website traffic.
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What channels do you use for implementing SEO and CRO strategies?
The channels we use for executing SEO and CRO strategies largely depend on your business model and target audience. For SEO, we tend to focus on content creation, on-page optimization, and link-building across relevant digital platforms. For CRO, we work towards enhancing every touchpoint of the user journey on your website. We use data and insights to inform our choices, ensuring that each strategy yields the maximum return on your investment.
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How do you determine the budget for SEO and CRO services?
The budget for SEO and CRO services is tailored to your business needs, goals, and financial capacity. We believe in delivering results-driven strategies that provide value for your investment. After understanding your business objectives, we devise a personalized proposal, recommending the ideal budget allocation for each service to effectively drive traffic to your site and convert these visitors into customers.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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