+17%
conversion rate
We Have Driven Impact At
Boost Your Online Presence with Effective Social Media
Struggling to maintain a polished online presence? Finding it challenging to consistently engage with your discerning audience on various social media platforms?
We understand that operating effective social media marketing in the luxury sector can be incredibly time-consuming and complex. Keeping up-to-date with ever-evolving algorithms, tailoring content to different high-end demographics, and dealing with negative responses in a manner that preserves your brand’s prestige can be overwhelming.
Yet, an effective social media strategy is essential to fostering relationships with your affluent clientele, increasing brand visibility in the luxury market, and ultimately driving sales of your premium products or services.
Single Grain has the expertise to remove these burdens. As a leading social media marketing agency, we will craft a comprehensive social media strategy that is tailored to your specific needs in the luxury industry and will deliver significant results for your business.
Social Media Marketing: Single Grain's Forte
At Single Grain, our digital connoisseurs don’t just see social media as a fleeting trend. We perceive it as a potent instrument that can elevate your luxury brand to unprecedented levels of prestige. We adopt a data-driven approach, assisting your brand in forging meaningful connections with your discerning clientele. This directly amplifies your brand’s visibility and augments customer engagement, leading to a surge in high-end sales.
To cater to your unique requirements, we blend our profound comprehension of social media trends with an unwavering dedication to your specific objectives. Whether you’re striving to stimulate local engagement, launch a new luxury product, or gain insights about your affluent customer base, we possess the expertise to make it a reality.
Our seasoned team at Single Grain can elevate your digital presence to new pinnacles of luxury, offering a suite of key services:
- Social media audits
- Competitor analysis
- Content creation
- Engagement strategy
- Monitoring and reporting
- Social advertising
- Influencer marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, emphasizing revenue milestones, referrals, and acquisitions, effects on influencer incomes across platforms like YouTube and Twitch, and marketing strategies at varying revenue levels. They also explore why content creators like MrBeast thrive, providing insights into the marketing industry.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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How does a social media marketing agency benefit my business?
In the realm of luxury, we serve as the conduit linking your high-end brand with the expansive universe of social media. We are well-versed in the dynamics, evolving trends, and complex algorithms that drive the pulse of social media platforms. Harnessing this expertise, we empower your luxury brand to establish a formidable digital footprint, connect with your discerning audience, and engage them in meaningful ways. Furthermore, we employ sophisticated tools and analytics to quantify the influence of your campaigns, providing you with a lucid understanding of your return on investment and equipping you to make informed, data-centric decisions for your business.
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Why can't I handle social media marketing in-house?
Indeed, managing your own social media presence is possible, but in the dynamic and luxurious world of high-end products, staying ahead can be a demanding task. A social media marketing agency, specialized in the luxury industry, is equipped with a team of connoisseurs who are constantly updated with the latest trends, platform modifications, and algorithm shifts. Our commitment is to invest our expertise and resources to comprehend these alterations and use them to enhance your luxury brand’s prestige. Furthermore, we possess the sophisticated tools and expertise to scrutinize your campaigns’ performance and fine-tune them for optimal outcomes.
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How does a social media marketing agency choose the right platforms for my business?
Selecting the appropriate social media channels for your luxury brand hinges on understanding your high-end clientele, their digital habits, and your brand’s objectives. For example, if your clientele comprises affluent millennials, platforms such as Instagram and TikTok may prove most beneficial. As a social media marketing agency specializing in luxury, we conduct comprehensive research into your affluent audience and the luxury market to pinpoint the most effective platforms for your brand. We then craft a bespoke strategy that not only aligns with your brand’s objectives but also resonates with your discerning clientele.
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How much should I budget for social media marketing?
There’s no universal solution to this inquiry, given that it’s significantly influenced by the scale, objectives, and resources of your luxury brand. As specialists in social media marketing, we collaborate with you to craft a bespoke strategy that aligns with your financial plan while still striving to attain your targeted outcomes. We are staunch advocates of transparency and will consistently furnish you with detailed insights into how your investment is being utilized. For a complimentary consultation, we warmly invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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