+400%
engagement
We Have Driven Impact At
Boost Your Online Presence with Effective Social Media
Struggling to maintain an online presence? Finding it hard to consistently engage with your audience on various social media platforms?
We understand that managing effective social media marketing in the consumer industry can be incredibly time-consuming and complex. Keeping up-to-date with ever-evolving algorithms, tailoring content to different consumer demographics, and dealing with negative responses can be overwhelming.
Yet, an effective social media strategy is essential to fostering relationships with your customers, increasing brand visibility, and ultimately driving sales in the consumer market.
Single Grain has the expertise to remove these burdens. As a leading social media marketing agency, we will craft a comprehensive social media strategy that is tailored to your specific needs in the consumer industry and will deliver significant results for your business.
Social Media Marketing: Single Grain's Forte
At Single Grain, our digital maestros don’t just see social media as a trending topic. We perceive it as a potent tool that can catapult your consumer brand to unprecedented levels. We adopt a data-driven methodology, assisting your brand in forging meaningful connections with your customers. This directly influences your brand’s visibility and amplifies customer interaction, leading to a surge in sales.
To optimally cater to your requirements, we blend our profound comprehension of social media tendencies with an unwavering concentration on your specific objectives. Whether you’re striving to stimulate local engagement, launch a new consumer product, or gain insights about your customer demographics, we possess the expertise to turn it into reality.
Our seasoned team at Single Grain can elevate your digital presence to new peaks, offering a plethora of crucial services:
- Social media audits
- Competitor analysis
- Content creation
- Engagement strategy
- Monitoring and reporting
- Social advertising
- Influencer marketing
As a leading social media marketing agency, we understand the unique challenges faced by consumer brands in the digital landscape. We’re here to help you navigate these challenges and turn them into opportunities for growth and success.
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, and influencer earnings across platforms like YouTube and Twitch. They compare marketing strategies at $1M, $10M, and $100M levels, examining why creators like MrBeast succeed and what motivates influencers. A broad overview of industry dynamics for professionals.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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How does a social media marketing agency benefit my business?
In the context of consumer goods, our role is akin to a navigator guiding your brand through the expansive universe of social media. We possess a deep understanding of the ever-changing terrain, the currents of trends, and the intricate algorithms that power these digital platforms. Utilizing this expertise, we assist your business in establishing a strong digital footprint, pinpointing your desired consumer base, and engaging them in meaningful ways. Additionally, we employ sophisticated tools and analytics to quantify the success of your campaigns, providing you with transparent insights into your return on investment. This empowers you to make informed, data-driven decisions that propel your business forward.
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Why can't I handle social media marketing in-house?
Indeed, managing your brand’s social media presence internally is an option, but keeping pace with the rapid evolution of the digital landscape can be a daunting task. A social media marketing agency, particularly one with a focus on the consumer industry, is equipped with a team of specialists who are constantly updated on the newest trends, platform modifications, and shifts in algorithms. We commit our expertise and resources to comprehend these changes and utilize them to enhance your consumer brand’s visibility. Furthermore, we possess the advanced tools and proficiency to evaluate the efficacy of your campaigns and fine-tune them for optimal outcomes.
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How does a social media marketing agency choose the right platforms for my business?
Identifying the most suitable social media channels for your consumer-focused enterprise hinges on understanding your customer base, their predilections, and your overarching business objectives. For example, if you’re aiming to engage with a younger demographic, outlets such as Instagram and TikTok could be your best bet. As a social media marketing agency, we delve into comprehensive consumer and market analyses to pinpoint the optimal platforms for your brand. We then craft a bespoke strategy that not only aligns with your business aspirations but also strikes a chord with your target audience.
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How much should I budget for social media marketing?
There’s no universal solution to this query, given that it’s largely dependent on the scale of your consumer-oriented business, your objectives, and the resources at your disposal. As experts in the realm of social media marketing, we collaborate with you to craft a bespoke strategy that aligns with your financial plan, yet doesn’t compromise on your targeted outcomes. We uphold the principle of transparency and ensure you’re always informed about how your investment is being utilized. We welcome you to connect with us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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