+193%
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We Have Driven Impact At
Boost Your Online Presence with Effective Social Media
Struggling to maintain an online presence in the rapidly evolving blockchain industry? Finding it challenging to consistently engage with your audience on various social media platforms?
We understand that operating effective social media marketing in the blockchain space can be incredibly time-consuming and complex. Keeping up-to-date with ever-evolving algorithms, tailoring content to different demographics, and dealing with negative responses can be overwhelming, especially when you’re also trying to stay ahead in the blockchain revolution.
Yet, an effective social media strategy is essential to fostering relationships, increasing brand visibility, and ultimately driving sales in the blockchain industry.
Single Grain has the expertise to remove these burdens. As a leading social media marketing agency with a deep understanding of the blockchain landscape, we will craft a comprehensive social media strategy that is tailored to your specific needs and will deliver significant results for your business.
Social Media Marketing: Single Grain's Forte
At Single Grain, our digital maestros don’t just see social media as a passing trend. We perceive it as a potent tool that can catapult your blockchain brand to unprecedented heights. We adopt a data-centric approach, assisting your brand in forging meaningful relationships with your customers. This directly influences your brand’s visibility and augments user engagement, leading to a surge in sales within the blockchain market.
To optimally cater to your requirements, we amalgamate our profound comprehension of social media trends with an unwavering concentration on your specific objectives. Whether you’re striving to stimulate local engagement, launch a new blockchain product, or gain insights about your customer base, we possess the expertise to turn it into reality.
Our seasoned team at Single Grain can elevate your digital presence to new peaks, offering a plethora of crucial services:
- Social media audits
- Competitor analysis
- Content creation
- Engagement strategy
- Monitoring and reporting
- Social advertising
- Influencer marketing
With the blockchain industry’s rapid evolution, we understand the challenges you face in staying ahead of the curve. But with Single Grain, you have a partner who not only understands these challenges but also has the solutions to overcome them. Let us help you navigate the dynamic world of blockchain through effective social media marketing.
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, and influencer earnings across YouTube and Twitch. They compare marketing strategies at $1M, $10M, and $100M levels, and explore why creators like MrBeast succeed, highlighting key factors for influencers and trends in marketing industry dynamics.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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How does a social media marketing agency benefit my business?
In our role as a blockchain-focused social media marketing agency, we serve as the conduit between your brand and the expansive universe of social media. We have a deep understanding of the evolving landscape, emerging trends, and complex algorithms that drive the functionality of social media platforms. We utilize this insight to empower your business with a strong digital footprint, connect with your desired audience, and engage them in meaningful ways. Additionally, we employ advanced tools and analytics to assess the effectiveness of your campaigns, providing you with a transparent view of your return on investment and assisting you in making informed, data-centric business decisions.
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Why can't I handle social media marketing in-house?
Indeed, it’s possible to handle your own online presence, but the rapid evolution of the digital landscape, particularly in the blockchain sector, can make this a daunting task. A social media marketing agency that specializes in blockchain has a dedicated team of professionals who are constantly abreast of the latest trends, platform modifications, and algorithm shifts. We commit our expertise and resources to comprehend these changes, using them to enhance your blockchain brand’s visibility. Furthermore, we are equipped with the necessary tools and proficiency to scrutinize the performance of your campaigns and fine-tune them for optimal outcomes.
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How does a social media marketing agency choose the right platforms for my business?
Selecting the appropriate social media channels for your blockchain enterprise hinges on your intended market, their inclinations, and your corporate objectives. For example, if your primary market consists of younger demographics, platforms such as Instagram and TikTok could prove highly beneficial. As a social media marketing agency, we delve deep into audience and market analysis to pinpoint the most suitable platforms for your blockchain brand. We then craft a bespoke strategy that not only aligns with your business objectives but also strikes a chord with your target audience.
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How much should I budget for social media marketing?
There’s no universal solution to this query, given that it’s largely dependent on the scale of your enterprise, your objectives, and the resources at your disposal. As a blockchain-focused agency, we collaborate with you to devise a bespoke strategy that aligns with your financial plan while still targeting your intended outcomes. We uphold the principle of transparency and consistently offer you detailed insights into how your funds are being utilized. For a complimentary initial discussion, don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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