+400%
engagement
We Have Driven Impact At
Boost Your Online Presence with Effective Social Media
Struggling to maintain an online presence? Failing to consistently engage with your audience on various social media platforms?
We understand that operating effective social media marketing can be incredibly time-consuming and complex. Keeping up-to-date with ever-evolving algorithms, tailoring content to different demographics, and dealing with negative responses can be overwhelming.
Yet, an effective social media strategy is essential to fostering relationships, increasing brand visibility, and ultimately driving sales.
Single Grain has the expertise to remove these burdens. As a leading social media marketing agency, we will craft a comprehensive social media strategy that is tailored to your specific needs and will deliver significant results for your business.
Social Media Marketing: Single Grain's Forte
At Single Grain, our digital experts don’t just see social media as a buzzword. We view it as a powerful tool that can propel your brand to new heights. We take a data-driven approach, helping your brand build meaningful relationships with your customers. This has a direct impact on your brand’s awareness and enhances customer engagement, leading to increased sales.
To best meet your needs, we combine our deep understanding of social media trends with an unwavering focus on your specific goals. Whether you’re aiming to drive local engagement, promote a new product, or gain insights about your customer base, we have the expertise to make it happen.
Our experienced team at Single Grain can bring your digital presence to new heights, providing a variety of key services:
- Social media audits
- Competitor analysis
- Content creation
- Engagement strategy
- Monitoring and reporting
- Social advertising
- Influencer marketing
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of ad agencies, covering revenue milestones, referrals, acquisitions, and influencers’ financial motivations. They touch on earnings disparities on platforms like YouTube and Twitch, and marketing strategies for companies at various revenue levels ($1M, $10M, $100M). The talk also examines why creators like MrBeast succeed and influencers' priorities, providing key marketing industry insights.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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How does a social media marketing agency benefit my business?
As a social media marketing agency, we act as the bridge between your brand and the vast world of social media. We understand the landscape, trends, and algorithms that make social media platforms tick. We leverage this knowledge to help your business gain a robust online presence, reach your target audience and engage them effectively. We also use tools and analytics to measure the impact of your campaigns, giving you a clear picture of your ROI and helping you make data-driven decisions for your business.
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Why can't I handle social media marketing in-house?
While you certainly can manage your social media in-house, it can be challenging to stay ahead of the curve in this fast-paced digital world. A social media marketing agency has a team of experts who are always on top of the latest trends, platform updates, and algorithm changes. We dedicate our time and resources to understanding these changes and leveraging them to benefit your brand. Moreover, we have the tools and skills to analyze your campaigns’ performance and optimize them for maximum results.
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How does a social media marketing agency choose the right platforms for my business?
Choosing the right social media platforms for your business depends on your target audience, their preferences, and your business goals. For instance, if your target audience is young adults, platforms like Instagram and TikTok might be the most effective. A social media marketing agency will conduct thorough audience and market research to identify the best platforms for your brand. We’ll then create a tailored strategy that aligns with your business goals and resonates with your audience.
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How much should I budget for social media marketing?
There isn’t a one-size-fits-all answer to this question, as it relies heavily on your business’s size, goals, and available resources. As a social media marketing agency, we work with you to develop a customized strategy that fits your budget while still aiming to achieve your desired results. We believe in transparency and will always provide you with clear breakdowns of where your budget is being allocated. For a free consultation, feel free to reach out to us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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