Is your hotel struggling to stand out in the crowded online marketplace and reach the right guests?
Investing in digital marketing, but not seeing the occupancy rates you desire, can be disheartening. This could be due to your current strategies not fully capturing the attention of potential guests, or perhaps you’re not fully utilizing powerful platforms such as Google Ads. A well-executed Google Ads campaign can significantly boost your hotel’s visibility and lead to increased bookings.
The solution lies in leveraging the Google Ads services of an expert agency. Single Grain understands the intricacies of crafting compelling, targeted ads that resonate with your potential guests. Having successfully achieved this for our own brand, we’ve helped numerous hotels to maximize their ROI and occupancy rates using Google Ads.
At Single Grain, our strategic approach to Google Ads services is tailored to the unique needs of the hotel industry. Our goal is to drive increased traffic to your hotel’s website, attract high-quality leads of potential guests, and optimize conversions into bookings. We achieve this by conducting thorough keyword research, strategic bidding, and optimizing ad copy to make your hotel stand out in the crowded digital marketplace.
Moreover, our Google Ads strategy for your hotel is not a one-time event. We continuously monitor ad performance, diligently scrutinizing the data to make necessary tweaks and adjustments for better results. This ensures your hotel stays at the forefront of potential guests’ search results.
When it comes to managing your hotel’s Google Ads campaigns, Single Grain is committed to driving success and growth in your guest numbers and revenue.
Our Google Ads services for the hotel industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, stressing the need for a full-funnel approach and impression-based channels for growth. They explore the shift from conversion-focused ads to including awareness phases and the challenge of attributing digital marketing accurately. The importance of analyzing campaigns beyond 90 days and the limitations of platforms like Facebook and Google are examined. They highlight the necessity of data analytics, patience in top-of-funnel campaigns, and the role of agencies in navigating marketing complexities for sustainable growth.
Google Ads services can markedly boost your hotel’s online presence. By crafting bespoke ads, we can pinpoint particular demographics, locales, and even specific times of the day to maximize your exposure. This ensures your hotel’s unique offerings reach the right audience at the most opportune moments, potentially driving more bookings, guest conversions, and ultimately, revenue. Additionally, thanks to Google’s extensive network, your ads can grace a multitude of websites, apps, and platforms, broadening your reach even more in the hospitality industry.
There are a variety of Google Ads services that we can utilize to achieve your hotel’s objectives. Search ads surface in Google search results when potential guests are exploring accommodations similar to yours. Display ads are visually appealing banners that appear on websites pertinent to your hotel or your guests’ interests. Video ads can play prior to, during, or post videos on YouTube, offering an immersive experience of your hotel. Shopping ads can highlight your hotel’s unique offerings directly in Google’s search results. We will collaborate with you to determine the most effective strategy tailored to your specific requirements and budget.
Achieving success in Google Ads services, particularly in the hotel industry, is commonly gauged by key performance indicators (KPIs). These may encompass metrics such as click-through rates, conversion rates, cost per click, and return on ad spend. These parameters enable us to evaluate the effectiveness of your hotel’s ads and identify areas that require enhancement. It’s crucial to bear in mind that achieving optimal results isn’t an instantaneous process – it necessitates a period of meticulous campaign optimization.
Indeed! One of the most compelling advantages of Google Ads services, especially in the hotel industry, is the budgeting flexibility it provides. You have the power to establish a daily budget and maximum bid that aligns with your financial comfort zone. What’s more, you only incur costs when someone engages with your ad, such as clicking to explore your hotel’s website or making a direct call to your establishment. This pay-per-click (PPC) model guarantees that your marketing investment is utilized effectively. We are committed to consistently overseeing and fine-tuning your bids to ensure you’re reaping the maximum benefits from your investment.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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