+10%
ROAS
We Have Driven Impact At
Boost Your Business with Google Ads
Is your online education platform struggling to cut through the digital clutter and reach the right learners?
Investing in digital marketing, but not seeing optimal enrollment rates, can be disheartening. It may be due to your current strategies falling short, or overlooking the potentials of effective platforms such as Google Ads. A wisely implemented Google Ads campaign can significantly improve your platform’s visibility and lead to increased student registrations.
The solution lies in leveraging an expert agency’s Google Ads services. Single Grain understands the complexities of crafting impactful, targeted ads that resonate with your potential students. Having achieved this for our own online education initiatives, we’ve aided numerous educational platforms to maximize their ROI using Google Ads.
Single Grain's Expertise in Google Ads Services
At Single Grain, our strategic approach to Google Ads services is tailored to the unique needs of the online education sector. Our goal is to drive increased traffic to your educational platform, generate higher quality leads of potential learners, and optimize conversions to course enrollments. We do this by employing robust keyword research, strategic bidding, and optimizing ad copy to make your online courses stand out.
Furthermore, our Google Ads strategy for online education is an ongoing process. We continuously monitor ad performance, diligently scrutinizing the data to make necessary tweaks and adjustments for better results. This ensures your educational content reaches the right learners at the right time.
When it comes to managing your Google Ads campaigns for your online education platform, Single Grain is committed to driving success and growth in learner engagement and course enrollments.
Our Google Ads services for the online education industry include:
- Audit of existing ads
- Keyword research and optimization
- Campaign setup and management
- Ad creation and optimization
- Data analysis and reporting
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss paid advertising's evolution, emphasizing the shift to brand marketing and full-funnel strategies. They explore moving from conversion-based to awareness ads, the challenges of attribution, and the need for impression-based channels for long-term growth. The discussion covers the unreliability of data, the importance of analyzing beyond 90 days, and how not everything in marketing can be precisely measured. They advocate for patience in top-of-funnel campaigns and competent agencies to navigate data complexities, offering insights for sustainable growth in marketing.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can Google Ads services benefit my business?
Google Ads services can dramatically boost your online education platform’s digital presence. By crafting bespoke ads, we can pinpoint particular learner demographics, geographic regions, and even specific study hours to maximize your impact. This ensures your educational offerings are showcased to the right learners at the most opportune moments, potentially driving increased enrolments, course completions, and ultimately, revenue growth. Plus, with Google’s extensive network, your ads can be displayed across a plethora of websites, applications, and platforms, broadening your educational influence even more.
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What types of Google Ads can I utilize for my business?
We offer a range of Google Ads services tailored to your educational institution’s objectives. Search ads materialize in Google search results when individuals are exploring online education opportunities similar to yours. Display ads are visually engaging banners that appear on websites pertinent to your educational sector or prospective student interests. Video ads can be strategically positioned before, during, or after YouTube educational content, while Shopping ads can highlight your online courses directly in Google’s search results. We understand the unique challenges of the online education industry and will collaborate with you to determine the most effective strategy, respecting your specific requirements and budget.
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How do you measure the success of Google Ads?
In the realm of online education, triumph with Google Ads services is often gauged using pivotal performance metrics. These may encompass click-through rates, enrolment conversion rates, cost per student acquisition, and return on advertising investment. These analytical tools enable us to evaluate the effectiveness of your educational ads and identify areas for enhancement. It’s crucial to bear in mind that achieving optimal results doesn’t occur instantaneously – it necessitates a period of meticulous campaign optimization.
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Can I control my budget with Google Ads services?
Indeed! One of the most compelling advantages of Google Ads services, especially in the online education sector, is its budgeting flexibility. You have the freedom to establish a daily budget and maximum bid that aligns with your financial comfort zone. Furthermore, your expenditure is only triggered when someone engages with your ad, such as clicking through to explore your e-learning platform or dialing your institution. This pay-per-click (PPC) model guarantees that your marketing investment is utilized effectively. We’ll consistently oversee and fine-tune your bids to ensure you’re achieving the most valuable return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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