+10%
ROAS
We Have Driven Impact At
Boost Your Business with Google Ads
Is your educational institution struggling to cut through the noise and reach the right students online?
Investing in digital marketing, but not seeing optimal enrollment results, can be frustrating. It may be due to your current strategies falling short, or overlooking the potentials of effective platforms such as Google Ads. Wisely implemented Google Ads campaign can significantly improve your institution’s visibility and lead to increased student interest and applications.
The solution lies in leveraging an expert agency’s Google Ads services. Single Grain understands the complexities of crafting impactful, targeted ads that resonate with your prospective students. Having achieved this for numerous educational institutions, we’ve aided them in maximizing their ROI and boosting their student enrollment using Google Ads.
Single Grain's Expertise in Google Ads Services
At Single Grain, our strategic approach to Google Ads services is uniquely tailored to the education sector. Our goal is to drive increased traffic to your educational institution’s website, attract more prospective students, and optimize enrollment conversions. We achieve this by conducting thorough keyword research, strategic bidding, and optimizing ad copy to make your institution stand out in the crowded educational landscape.
Moreover, our Google Ads strategy for educational institutions is a continuous journey. We persistently monitor ad performance, meticulously analyzing the data to make necessary tweaks and adjustments for better results. We understand the challenges of attracting the right students, and we’re here to help.
When it comes to managing your Google Ads campaigns, Single Grain is committed to driving success and growth for your educational institution. We understand the unique needs of the education sector and are ready to help you reach your goals.
Our Google Ads services for the education industry include:
- Audit of existing ads
- Keyword research and optimization
- Campaign setup and management
- Ad creation and optimization
- Data analysis and reporting
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing, emphasizing full-funnel approaches and impression-based channels for long-term growth. They explore the transition towards considering all phases of advertising, noting the importance of distinct audiences for improved outcomes, especially for mid-sized brands. The conversation addresses digital marketing's attribution challenges, the unreliability of data, and the necessity of investing in top-of-funnel traffic. They also examine longer sales cycles, the questionable value of business coaches, and the limitations of platforms like Facebook and Google for accurate ROAS measurement. Acknowledging the importance yet limitations of data, they advocate for patience and focus on directional trends in top-of-funnel campaigns, underlining competent agencies' role in overcoming data complexities. This dialogue highlights key strategies for adapting to the changing landscape of paid advertising.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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How can Google Ads services benefit my business?
Google Ads services can dramatically boost your educational institution’s online presence. By crafting customized ads, we can pinpoint specific demographics, geographical areas, and even particular times of the day to maximize your visibility. This ensures your educational offerings reach the right audience at the optimal moment, potentially leading to increased website visits, student enrollments, and ultimately, growth in your institution. Furthermore, with Google’s extensive network, your ads can be displayed across a variety of websites, apps, and platforms, broadening your reach even more.
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What types of Google Ads can I utilize for my business?
We offer a variety of Google Ads services, tailored to meet the objectives of your educational institution. Search ads are designed to appear in Google search results when individuals are seeking educational opportunities similar to what you provide. Display ads, on the other hand, are visually engaging banners that appear on websites pertinent to education or the interests of prospective students. Video ads can be strategically placed before, during, or after YouTube videos, while Shopping ads can highlight your educational resources directly in Google’s search results. We will collaborate with you to determine the most effective strategy, considering your specific requirements and financial plan.
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How do you measure the success of Google Ads?
Achievement in Google Ads services, particularly within the education sector, is usually gauged using vital performance metrics. These may encompass click-through ratios, conversion percentages, expenditure per click, and return on advertising investment. These analytical tools enable us to assess the effectiveness of your educational ads and identify areas for enhancement. It’s crucial to comprehend that triumph doesn’t materialize instantaneously – refining a campaign for optimal outcomes is a gradual process.
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Can I control my budget with Google Ads services?
Indeed! One of the most significant advantages of Google Ads services within the education sector is the adaptability it provides in terms of budgeting. You have the freedom to establish a daily budget and maximum bid that aligns with your institution’s financial plan. Furthermore, your investment is only utilized when someone engages with your ad, such as clicking to explore your educational website or making a call to your institution. This pay-per-click (PPC) model guarantees that your promotional funds are allocated effectively. We’ll consistently oversee and fine-tune your bids to ensure you’re achieving the most valuable return on your educational investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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