-41.37%
CPL
We Have Driven Impact At
Enhance Your Denver Business with Expert Google Ads Management
Are you a Denver-based business striving to make an impact in the digital space but finding it challenging to engage your target market?
It can be disheartening to pour resources into digital marketing efforts only to be met with subpar outcomes. This could stem from inadequate strategies or not fully harnessing the power of platforms like Google Ads. A strategically executed Google Ads campaign can be the key to enhancing your online presence and boosting your conversion rates.
Embrace the expertise of a seasoned agency like Single Grain, which excels in devising Google Ads strategies that strike a chord with your intended audience. With our proven track record, we’ve empowered numerous businesses, including those in the Mile High City, to amplify their ROI through adept use of Google Ads.
Single Grain's Mastery of Google Ads Solutions for Denver Businesses
At Single Grain, we excel in tailoring Google Ads services to the dynamic Denver market. Our mission is to elevate your online presence, attract high-caliber leads, and enhance conversion rates. We achieve this through meticulous keyword research, strategic bidding, and crafting ad copy that distinguishes your brand in the Mile High City.
Our approach to Google Ads is not a set-it-and-forget-it affair. We are relentless in our pursuit of excellence, constantly analyzing ad performance and fine-tuning campaigns to ensure they deliver peak results.
Entrusting your Google Ads campaigns to Single Grain means partnering with a team dedicated to propelling your business forward in Denver’s competitive landscape.
Our comprehensive Google Ads services encompass:
- Thorough audits of existing campaigns
- In-depth keyword research and optimization
- Strategic campaign setup and management
- Creative ad development and refinement
- Rigorous data analysis and insightful reporting
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss shifts in paid advertising, focusing on evolving from performance to brand marketing and the importance of full-funnel approaches. They explore transitioning ads to include awareness phases and targeting distinct audiences for better outcomes. Challenges in attribution, the need for impression-based advertising, and analyzing impacts beyond typical windows are highlighted. The unreliability of data and the role of agencies in navigating marketing complexities are discussed, emphasizing patience and incremental spending in top-of-funnel campaigns for sustainable growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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