+17%
conversion rate
We Have Driven Impact At
Boost Your Business with Google Ads
Is your San Francisco-based business finding it challenging to stand out and connect with the right audience in the digital landscape?
It can be disheartening to invest in digital marketing and not witness the desired outcomes. This could be due to your current strategies not hitting the mark, or perhaps you’re not fully harnessing the power of platforms like Google Ads. A well-executed Google Ads campaign can significantly enhance your business’s visibility and drive higher conversions in the bustling San Francisco market.
The key to unlocking this potential is by utilizing the expertise of a Google Ads services agency. At Single Grain, we comprehend the intricacies involved in creating compelling, targeted ads that resonate with your audience. Not only have we achieved this for our own business, but we’ve also helped numerous businesses in and around San Francisco maximize their ROI through Google Ads.
Single Grain's Expertise in Google Ads Services
Here at Single Grain, nestled in the heart of San Francisco, we pride ourselves on our strategic approach to Google Ads services. Our mission? To drive a surge of traffic to your website, generate superior quality leads, and fine-tune conversions. We achieve this through comprehensive keyword research, strategic bidding, and the optimization of ad copy to make your business shine.
Moreover, our Google Ads strategy is not a one-time event, but a continuous journey. We persistently monitor ad performance, meticulously analyzing the data to make the necessary refinements for improved results.
When it comes to managing your Google Ads campaigns, Single Grain, your San Francisco-based partner, is dedicated to propelling your business growth and success.
Our Google Ads services encompass:
- Thorough audit of your existing ads
- Extensive keyword research and optimization
- Efficient campaign setup and management
- Creative ad creation and optimization
- In-depth data analysis and reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, emphasizing a full-funnel approach and the importance of impression-based channels for growth. They highlight the transition from conversion-based ads to considering awareness phases and creating distinct audiences for better outcomes. The talk addresses challenges in digital marketing attribution, the unreliability of data, and the necessity for full-funnel marketing amidst limited attribution. They advocate for analyzing campaign impacts beyond 30 days, question the effectiveness of business coaches, and examine platforms' limitations in measuring ad spend return. Emphasizing patience in top-of-funnel campaigns, they underline the role of agencies in navigating data analytics complexities, offering insights into adapting to paid advertising changes for sustainable growth.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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How can Google Ads services benefit my business?
Harnessing the power of Google Ads services can dramatically amplify your business’s digital footprint, particularly in dynamic markets like San Francisco. By crafting bespoke advertisements, we’re able to pinpoint specific demographics, geographies, and even peak hours, fine-tuning your exposure. This strategic approach ensures your message lands in front of the appropriate audience when they’re most receptive, potentially driving up site traffic, conversion rates, and ultimately, revenue. Moreover, thanks to Google’s extensive network, your ads have the potential to grace a myriad of websites, applications, and platforms, broadening your reach even beyond the Golden Gate.
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What types of Google Ads can I utilize for my business?
In the bustling digital landscape of San Francisco, we understand the importance of leveraging various Google Ads services to achieve your business objectives. When potential customers in the Bay Area are searching for offerings similar to yours, Search ads can position your business prominently in Google’s search results. Display ads, on the other hand, are visually engaging banners that appear on websites that align with your business or your customers’ interests. For a more dynamic approach, Video ads can be strategically placed before, during, or after YouTube videos, while Shopping ads provide a direct showcase of your products within Google’s search results. Our team is committed to collaborating with you to identify the most effective strategy tailored to your unique needs and financial plan.
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How do you measure the success of Google Ads?
In the realm of Google Ads services, triumph is often gauged by a set of crucial performance metrics. These could encompass elements like click-through ratios, conversion percentages, the expenditure per click, and the return on your ad investment. Such parameters provide us with a clear picture of your ad’s effectiveness and the areas that require enhancement. It’s crucial to bear in mind, especially in the dynamic San Francisco market, that achieving optimal results is a process that unfolds over time, rather than an instantaneous event. Patience is key in fine-tuning a campaign to yield the most favorable outcomes.
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Can I control my budget with Google Ads services?
Indeed! The beauty of Google Ads services, especially here in San Francisco, lies in its budgeting adaptability. You’re in control of your daily budget and maximum bid, setting them at levels that align with your comfort zone. Furthermore, your expenditure is tied directly to user engagement, such as clicks to your website or calls to your business. This pay-per-click (PPC) model guarantees that your marketing investment is utilized effectively. Rest assured, we’ll persistently oversee and fine-tune your bids to ensure optimal return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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