+17%
conversion rate
We Have Driven Impact At
Boost Your Business with Google Ads
Is your business struggling to cut through the noise and reach the right audience online?
Investing in digital marketing, but not seeing optimal results, can be frustrating. It may be due to your current strategies falling short, or overlooking the potentials of effective platforms such as Google Ads. Wisely implemented Google Ads campaign can significantly improve your business visibility and lead to increased conversions.
The solution lies in leveraging an expert agency’s Google Ads services. Single Grain understands the complexities of crafting impactful, targeted ads that resonate with your audience. Achieving this ourselves, we’ve aided numerous businesses to maximize their ROI using Google Ads.
Single Grain's Expertise in Google Ads Services
At Single Grain, our strategic approach to Google Ads services sets us apart. Our goal is to drive increased traffic to your site, generate higher quality leads, and optimize conversions. We do this by employing robust keyword research, strategic bidding, and optimizing ad copy to make your business stand out.
Furthermore, our Google Ads strategy is an ongoing process. We continuously monitor ad performance, diligently scrutinizing the data to make necessary tweaks and adjustments for better results.
When it comes to managing your Google Ads campaigns, Single Grain is committed to driving success and business growth.
Our Google Ads services include:
- Audit of existing ads
- Keyword research and optimization
- Campaign setup and management
- Ad creation and optimization
- Data analysis and reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss changes in paid advertising, emphasizing a shift towards full-funnel and brand marketing. They highlight the role of impression-based channels and the transition from conversion to awareness strategies for long-term growth. Challenges in attribution, the unreliability of data, and the importance of analyzing campaign impacts beyond typical windows are explored. Despite data limitations, they advocate for patience in top-of-funnel spending and the guidance of competent agencies for sustainable growth.
Learn More About The Work We’ve Done
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increasing Free Quote Submissions on Homepage by 95%
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increases Post Engagement Rate by 400% with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
-
How can Google Ads services benefit my business?
Google Ads services can significantly enhance your business’s online visibility. By creating tailored ads, we can target specific demographics, locations, and even times of day to optimize your reach. This means your message gets in front of the right people at the right time, which can lead to increased traffic, conversions, and ultimately, sales. Plus, with Google’s vast network, your ads can appear across a range of websites, apps, and platforms, expanding your reach even further.
-
What types of Google Ads can I utilize for my business?
There are several types of Google Ads that we can deploy to meet your business goals. Search ads appear in Google search results when people look for products or services like yours. Display ads are visual banner ads that show up on websites related to your business or customer interests. Video ads can run before, during, or after videos on YouTube, and Shopping ads can showcase your products directly in Google’s search results. We will work with you to figure out the best approach based on your unique needs and budget.
-
How do you measure the success of Google Ads?
Success in Google Ads services is typically measured using key performance indicators (KPIs). These might include click-through rates, conversion rates, cost per click, and return on ad spend. These metrics allow us to see how well your ads are performing and where improvements can be made. It’s important to remember that success doesn’t happen overnight – it takes time to optimize a campaign for the best possible results.
-
Can I control my budget with Google Ads services?
Absolutely! One of the greatest benefits of Google Ads services is the flexibility it offers with budgeting. You can set a daily budget and maximum bid that you’re comfortable with. Moreover, you only pay when someone interacts with your ad, such as clicking to visit your website or calling your business. This pay-per-click (PPC) model ensures that your marketing dollars are being spent efficiently. We’ll continually monitor and adjust your bids to ensure you’re getting the best return on your investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
Google Ads Enterprise Audits: Strategies and Tools to Boost Your ROAS
As the dominating search platform, Google is an essential part of any successful digital marketing strategy. Google Ads have been proven to help improve online visibility and brand recognition, drive…
Full Article
10 Benefits of Google Ads to Skyrocket Your Business Growth
There are many advertising outlets, and it can be confusing for advertisers to know the best platform to post ads. Fortunately, most businesses can convert leads and reduce their ROAS…
Full Article
Google Ads Strategies That Will Increase Conversions and Improve Your ROI
Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy,…
Full Article
