“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with establishing a potent and lasting brand identity in your highly competitive hospitality industry?
In today’s digital age, creating a recognisable hotel brand that resonates with your target audience is a complex task. It’s not just about having a catchy hotel name or sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all guest touchpoints. When done right, it can result in increased guest loyalty, enhanced credibility, and a boost in occupancy rates and profitability.
Single Grain, a leading branding agency, can step in to help transform your hotel from yet another accommodation option in the crowd to a standout brand that inspires trust, cultivates loyalty, and instigates guest action. With a relentless focus on guest behaviour, market trends, and innovative brand strategies, we can take your hotel to new horizons of brand recognition and growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting distinctive, memorable hotel brands that not only reach but establish enduring connections with your guests. We approach hotel branding from a comprehensive perspective, merging strategic foresight with creative execution to bring your hotel’s unique narrative to life.
We create custom hotel branding strategies that are impeccably aligned with your business objectives and guest expectations. From research to implementation, we ensure every facet of your hotel brand – from visual identity to tone of voice – resonates with your target guests, capturing their interest and securing their loyalty.
With our data-driven insights and deep understanding of the hospitality landscape, we help you establish a competitive brand positioning that sets your hotel apart, and a value proposition that clearly communicates the unique experiences that only your hotel can offer.
Our key offerings as a branding agency for the hotel industry include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our proficiency in the realm of branding is second to none, particularly when it comes to the hotel industry. We’ve partnered with an array of clients, from budding hospitality ventures to multinational hotel chains, spanning various market segments. We firmly reject the notion of a generic solution; each client’s brand strategy is diligently tailored, taking into account their distinct objectives and guest demographics. Our team is situated at the epicenter of the creative sphere, guaranteeing we’re perpetually attuned to the most recent branding trends and methodologies in the hospitality sector.
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How does a branding agency's approach differ from traditional marketing strategies?
Conventional hospitality marketing frequently concentrates on showcasing amenities or experiences, with the objective of immediate bookings or inquiries. However, as a branding agency tailored for the hotel industry, we aim to construct an enduring persona for your establishment, cultivating a profound emotional bond with your guests. The paramount objective of our branding initiatives is to nurture loyalty and trust, laying a robust groundwork for sustained success and expansion.
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Which are the most effective channels for brand promotion?
The ideal avenues for hotel brand amplification are unique to your establishment, your desired guests, and your objectives. Our team, with its deep understanding of the hospitality industry, will meticulously assess these elements to pinpoint the most impactful platforms for your hotel brand. Whether it’s social media, content marketing, PR, or on-site events, we utilize our proficiency and data-informed strategies to guarantee your hotel’s narrative connects with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The investment required for hospitality branding solutions can fluctuate greatly, influenced by the scale of your hotel, your vision, and your available funds. We craft a bespoke proposal, recommending the optimal expenditure for your hotel’s brand evolution, taking into account all these elements. For a detailed assessment and a complimentary consultation, we invite you to contact us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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