“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with carving out a unique and memorable brand identity in the bustling travel industry?
In today’s digital era, crafting a travel brand that truly resonates with your target audience is a challenging journey. It’s not just about having an enticing name or an attractive logo – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all customer touchpoints. When done right, it can result in increased traveller loyalty, enhanced credibility, and a boost in bookings and profitability.
Single Grain, a leading branding agency, can step in to help transform your travel business from just another name on the itinerary to a standout brand that inspires trust, cultivates loyalty, and instigates traveller action. With a relentless focus on traveller behaviour, market trends, and innovative brand strategies, we can take your travel business to new horizons of brand recognition and growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting vibrant, memorable travel brands that not only reach but also establish deep connections with your global audience. We approach travel branding from a comprehensive perspective, merging strategic thinking with creative execution to bring your brand’s journey to life.
We create tailor-made travel branding strategies that are impeccably aligned with your business objectives and audience’s wanderlust. From research to implementation, we ensure every aspect of your brand – from visual identity to tone of voice – speaks directly to your target audience, capturing their adventurous spirit and winning their loyalty.
With our data-driven insights and deep understanding of the competitive travel landscape, we help you establish a competitive brand positioning that sets your business apart, and a value proposition that clearly communicates the unique experiences that only your travel brand offers.
Our key offerings as a travel branding agency include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our expertise in branding is second to none, particularly when it comes to the travel industry. We’ve partnered with an array of clients, from fledgling travel startups to multinational tourism corporations, across a broad spectrum of niches. We reject the notion of a generic solution; every client’s brand strategy is carefully tailored to their distinct objectives and target demographics. Our team is nestled in the epicenter of creative innovation, guaranteeing we’re consistently in tune with the latest branding trends and techniques specific to the travel sector.
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How does a branding agency's approach differ from traditional marketing strategies?
Conventional tourism marketing typically emphasizes showcasing destinations or travel services, with the objective of immediate bookings or inquiries. However, as a branding agency within the travel industry, our approach is different. We endeavor to craft a durable persona for your travel business, cultivating a profound emotional bond with your clientele. Our ultimate aim with our branding initiatives is to nurture loyalty and trust, laying a robust groundwork for enduring success and expansion.
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Which are the most effective channels for brand promotion?
The ideal avenues for promoting your travel brand are unique to your business, your target market, and your objectives. Our team will meticulously examine these elements to pinpoint the most potent platforms for your travel brand. Whether it’s through social media, content marketing, public relations, or physical events, we utilize our proficiency and data-informed perspectives to guarantee your brand’s message strikes a chord with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The investment required for branding solutions can fluctuate greatly, depending on the scope of your travel business, your goals, and your available funds. We craft a customized proposal that recommends the optimal allocation for your brand evolution, taking into account all these elements. To receive a detailed assessment and a complimentary consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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