“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Are you finding it challenging to establish a potent and lasting brand identity in the highly competitive health industry?
In today’s digital age, creating a recognisable brand that resonates with your target audience is a complex task. It’s not just about having a catchy name for your health service or a sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all patient touchpoints. When done right, it can result in increased patient loyalty, enhanced credibility in the health sector, and a boost in growth and profitability.
Single Grain, a leading branding agency, can step in to help transform your health service from yet another face in the crowd to a standout brand that inspires trust, cultivates loyalty, and instigates patient action. With a relentless focus on patient behaviour, health market trends, and innovative brand strategies, we can take your health service to new horizons of brand recognition and growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting vibrant, impactful health brands that not only reach but also resonate deeply with your audience. We approach health branding from a comprehensive perspective, merging strategic thinking with creative execution to breathe life into your brand story.
We create tailored health branding strategies that are seamlessly aligned with your business objectives and audience needs. From research to implementation, we ensure every facet of your brand – from visual identity to tone of voice – speaks directly to your target audience, capturing their attention and winning their trust in the health sector.
With our data-driven insights and deep understanding of the competitive health landscape, we help you establish a competitive brand positioning that sets your health business apart, and a value proposition that clearly communicates the unique benefits that only your health brand offers.
Our key offerings as a health-focused branding agency include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our proficiency in the realm of branding is second to none, particularly within the health industry. We’ve partnered with a broad spectrum of clients, from budding health startups to global healthcare corporations, across diverse segments. We reject the notion of a generic solution; each client’s brand strategy is painstakingly tailored to align with their distinct objectives and target demographics. Our team is nestled in the epicenter of the creative world, guaranteeing we’re perpetually in sync with the most recent branding trends and methodologies, especially those pertinent to the health sector.
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How does a branding agency's approach differ from traditional marketing strategies?
While conventional health marketing typically emphasizes the promotion of specific treatments or health services, with the objective of immediate patient acquisition, a branding agency takes a more holistic approach. We aim to construct a durable identity for your healthcare organization, cultivating a profound emotional bond with your patient community. The end goal of our branding initiatives is to nurture patient loyalty and trust, laying a robust groundwork for enduring success and growth in the health industry.
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Which are the most effective channels for brand promotion?
The ideal pathways for health-focused brand amplification are unique to your organization, intended audience, and objectives. Our team at the branding agency will meticulously evaluate these elements to identify the most potent platforms for your health brand. Whether it’s health forums, wellness blogs, medical PR, or health awareness events, we harness our proficiency and data-informed understanding to guarantee your brand message connects with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The financial investment for branding solutions can fluctuate greatly, contingent on the scale of your healthcare establishment, your strategic goals, and your available funds. We craft a customised proposal, recommending the optimal expenditure for your brand enhancement, taking into account all these elements. For a thorough assessment and a complimentary consultation in the health industry, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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