“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with carving out a distinctive and enduring brand identity in the highly competitive gaming landscape?
In today’s digital era, crafting a gaming brand that resonates with your target audience is a multifaceted challenge. It’s not just about having a catchy game title or sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all player touchpoints. When executed correctly, it can result in increased player loyalty, enhanced credibility in the gaming community, and a surge in growth and profitability.
Single Grain, a leading branding agency with a specialty in the gaming industry, can step in to help transform your game from just another title in the app store to a standout brand that inspires trust, cultivates player loyalty, and triggers player engagement. With a relentless focus on player behaviour, gaming market trends, and innovative brand strategies, we can take your game to new levels of brand recognition and growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting dynamic, immersive gaming brands that not only reach but forge powerful bonds with your player base. We approach gaming branding from a comprehensive perspective, merging strategic planning with imaginative execution to bring your game’s unique narrative to life.
We create custom gaming branding strategies that perfectly align with your game’s objectives and player expectations. From research to implementation, we ensure every facet of your game’s brand – from visual identity to narrative tone – resonates with your target players, capturing their interest and securing their loyalty.
Armed with our data-driven insights and deep understanding of the competitive gaming landscape, we help you establish a competitive brand positioning that sets your game apart, and a value proposition that clearly communicates the unique experiences that only your game can offer.
Our key offerings as a branding agency in the gaming industry include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our expertise in the realm of branding is second to none, particularly within the gaming industry. We’ve had the privilege of teaming up with an array of clients, from budding game developers to multinational gaming corporations, spanning diverse genres and platforms. We eschew the notion of a generic solution; each client’s brand strategy is thoughtfully tailored, taking into account their distinct objectives and player demographics. Our team operates from the epicenter of the creative world, guaranteeing we’re consistently in tune with the latest trends and techniques in game branding.
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How does a branding agency's approach differ from traditional marketing strategies?
Conventional game marketing typically zeroes in on showcasing games or gaming services, with the objective of sparking immediate purchases or player registrations. However, as a branding agency specializing in the gaming industry, we endeavor to construct a durable persona for your gaming business, cultivating a profound emotional bond with your player base. The paramount aim of our branding tactics is to nurture allegiance and confidence, laying a robust groundwork for sustained success and expansion in this dynamic gaming landscape.
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Which are the most effective channels for brand promotion?
The ideal platforms for game branding are unique to your gaming enterprise, player demographics, and objectives. Our squad of experts will meticulously scrutinize these elements to pinpoint the most potent channels for your game’s brand. Be it social media, game content marketing, public relations, or live gaming events, we harness our proficiency and analytics-backed knowledge to guarantee your game’s brand narrative connects with your players and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The investment required for game branding services can fluctuate greatly, depending on the scope of your gaming enterprise, your specific goals, and your available funds. We craft a customized strategy, suggesting the optimal expenditure for your game’s brand evolution, taking into account all these elements. To receive a detailed assessment and a complimentary consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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