“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with establishing a potent and lasting brand identity in the highly competitive financial sector?
In today’s digital age, creating a recognisable brand that resonates with your target audience is a complex task. It’s not just about having a catchy business name or sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all customer touchpoints. In the financial industry, where trust and credibility are paramount, this can result in increased customer loyalty, enhanced credibility, and a boost in growth and profitability.
Single Grain, a leading branding agency with expertise in the financial sector, can step in to help transform your business from yet another face in the crowd to a standout brand that inspires trust, cultivates loyalty, and instigates customer action. With a relentless focus on customer behaviour, market trends, and innovative brand strategies, we can take your financial business to new horizons of brand recognition and growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in sculpting bold, impactful financial brands that not only reach but establish strong connections with your target market. We approach financial branding from a comprehensive perspective, merging strategic thinking with creative execution to bring your brand narrative to life in the financial sector.
We craft tailored branding strategies that are impeccably aligned with your financial business goals and audience aspirations. From market research to implementation, we ensure every facet of your brand – from visual identity to tone of voice – speaks directly to your target audience in the financial world, capturing their attention and winning their loyalty.
With our data-driven insights and deep understanding of the competitive financial landscape, we help you establish a competitive brand positioning that sets your financial business apart, and a value proposition that clearly communicates the unique benefits that only your brand can offer in the finance industry.
Our key offerings as a branding agency in the finance sector include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our expertise in the realm of branding is second to none, particularly when it comes to the unique needs of the finance industry. We’ve partnered with a broad spectrum of clients, from fledgling fintech startups to multinational banking corporations, spanning diverse financial sectors. We eschew the cookie-cutter mentality; each client’s brand strategy is painstakingly tailored to their specific objectives and target demographics. Our team is nestled in the epicenter of the creative industry, guaranteeing we’re consistently attuned to the most recent trends and methodologies in branding.
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How does a branding agency's approach differ from traditional marketing strategies?
Conventional financial marketing typically concentrates on advertising financial products or services, with the objective of immediate revenue generation or lead acquisition. However, as a branding agency specializing in the finance sector, we endeavor to construct a durable brand identity for your financial institution, cultivating a profound emotional bond with your clientele. The paramount aim of our branding initiatives is to nurture fidelity and confidence, laying a robust groundwork for sustained prosperity and expansion.
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Which are the most effective channels for brand promotion?
The ideal avenues for financial brand amplification are unique to your firm, intended clientele, and objectives. Our squad will meticulously scrutinize these elements to pinpoint the most potent platforms for your financial brand. Whether it’s digital media, content marketing, public relations, or face-to-face networking events, we harness our proficiency and evidence-based understanding to guarantee your financial brand narrative strikes a chord with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The investment required for branding services can fluctuate greatly, depending on the scale of your financial institution, your strategic goals, and your available capital. We craft a bespoke proposal, recommending the optimal financial commitment for your brand evolution, taking all these elements into account. For a thorough assessment and a complimentary financial consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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