“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with establishing a potent and lasting brand identity in the highly competitive and volatile crypto market?
In today’s digital age, creating a recognisable brand that resonates with your target audience is a complex task. It’s not just about having a catchy token name or sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all customer touchpoints. When done right, in the crypto world, it can result in increased investor loyalty, enhanced credibility, and a boost in token value and market capitalization.
Single Grain, a leading branding agency, can step in to help transform your crypto venture from yet another token in the blockchain to a standout brand that inspires trust, cultivates loyalty, and instigates investor action. With a relentless focus on customer behaviour, market trends, and innovative brand strategies, we can take your crypto business to new horizons of brand recognition and growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting bold, impactful crypto brands that not only reach but establish strong connections with your digital audience. We approach crypto branding from a holistic perspective, combining strategic thinking with creative execution to bring your blockchain brand story to life.
We create bespoke crypto branding strategies that are flawlessly aligned with your business goals and audience aspirations. From research to implementation, we ensure every aspect of your brand – from visual identity to tone of voice – speaks directly to your target audience, capturing their attention and winning their loyalty in the crypto space.
With our data-driven insights and deep understanding of the competitive crypto landscape, we help you establish a competitive brand positioning that sets your business apart, and a value proposition that clearly communicates the unique benefits that only your crypto brand offers.
Our key offerings as a branding agency include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Whether you’re launching a new cryptocurrency or looking to rebrand an existing blockchain project, we’re here to help you navigate the complex crypto market and create a brand that truly stands out.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our expertise in branding is unmatched, particularly within the dynamic world of cryptocurrency. We’ve had the privilege of partnering with a wide array of clients, from burgeoning crypto startups to established global blockchain corporations, spanning various sectors. We reject the notion of a universal solution; instead, we meticulously tailor each client’s brand strategy to their unique objectives and target demographics. Our team is strategically situated at the epicenter of the creative industry, guaranteeing we’re consistently in tune with the latest branding trends and techniques relevant to the crypto industry.
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How does a branding agency's approach differ from traditional marketing strategies?
Conventional marketing strategies typically concentrate on advertising crypto products or services, with the objective of stimulating immediate transactions or attracting potential investors. However, our role as a branding agency extends beyond this. We endeavor to construct a durable identity for your crypto business, cultivating a profound emotional bond with your audience. Our ultimate aspiration is to nurture loyalty and trust, laying a robust groundwork for sustained success and expansion in the dynamic world of cryptocurrency.
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Which are the most effective channels for brand promotion?
The ideal avenues for crypto brand amplification are unique to your enterprise, target demographic, and objectives. Our squad will meticulously dissect these elements to pinpoint the most potent platforms for your crypto brand. Whether it’s blockchain-focused social media, content marketing, PR, or real-world meetups, we harness our proficiency and analytics-backed discernments to guarantee your brand narrative strikes a chord with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The investment required for branding services in the crypto industry can greatly differ, depending on the scale of your venture, your goals, and your available capital. We craft a custom proposal, recommending the optimal funding for your brand evolution, taking into account all these elements. For a thorough assessment and a complimentary consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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