“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with establishing a potent and lasting educational brand identity in your highly saturated academic landscape?
In today’s digital age, creating a recognisable educational brand that resonates with your students, parents, and the academic community is a complex task. It’s not just about having a catchy school name or sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all educational touchpoints. When done right, it can result in increased student enrolment, enhanced credibility in the academic community, and a boost in growth and reputation.
Single Grain, a leading branding agency, can step in to help transform your educational institution from yet another name in the directory to a standout brand that inspires trust, cultivates loyalty, and instigates academic excellence. With a relentless focus on student behaviour, educational trends, and innovative brand strategies, we can take your institution to new horizons of brand recognition and academic growth.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting compelling, memorable educational brands that not only reach but also resonate deeply with your students, parents, and staff. We approach educational branding from a comprehensive perspective, merging strategic thinking with creative execution to bring your institution’s unique narrative to life.
We create tailored branding strategies that are seamlessly aligned with your educational goals and the aspirations of your learning community. From research to implementation, we ensure every aspect of your brand – from visual identity to tone of voice – speaks directly to your target audience, capturing their attention and winning their trust.
With our data-driven insights and deep understanding of the educational landscape, we help you establish a competitive brand positioning that sets your institution apart, and a value proposition that clearly communicates the unique benefits that only your educational brand can offer.
Our key offerings as a branding agency in the education sector include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our expertise in the realm of branding is second to none, particularly when it comes to the education sector. We’ve partnered with a broad spectrum of clients, from budding educational startups to established global institutions, spanning diverse educational fields. We shun the notion of a generic solution; each client’s branding strategy is painstakingly tailored, taking into account their distinct objectives and target demographics. Our team is nestled in the epicenter of the creative industry, guaranteeing we’re consistently abreast of the most recent trends and methodologies in educational branding.
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How does a branding agency's approach differ from traditional marketing strategies?
Conventional educational outreach typically centers on advertising courses or programs, with the intent to immediately attract enrolments or inquiries. However, a branding agency in the education sector works diligently to cultivate a durable persona for your institution, forging a profound emotional bond with your community of learners. The paramount objective of our branding initiatives is to nurture a sense of allegiance and confidence, laying a robust groundwork for enduring achievement and expansion.
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Which are the most effective channels for brand promotion?
The ideal avenues for promoting your educational institution are unique to your specific needs, target demographics, and objectives. Our team, as your dedicated branding agency, will meticulously evaluate these elements to pinpoint the most impactful platforms for your institution’s brand. Whether it’s through social media, educational content marketing, public relations, or on-campus events, we harness our proficiency and data-informed understanding to guarantee that your institution’s message connects meaningfully with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The investment required for educational branding services can greatly differ depending on the scale of your institution, your strategic goals, and your available funds. We craft a customised proposal, recommending the optimal expenditure for your educational brand evolution, taking all these elements into account. For a thorough assessment and a complimentary consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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