+17%
conversion rate
We Have Driven Impact At
Enhance Your Brand Recognition and Growth
Struggling with carving out a unique and enduring brand identity in the bustling e-commerce landscape?
In today’s digital marketplace, crafting a brand that resonates with your online shoppers is a multifaceted challenge. It’s not just about having a catchy store name or an attractive logo – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all customer interactions, from product browsing to checkout. When executed effectively, it can lead to increased customer retention, enhanced trust in your online store, and a surge in sales and growth.
Single Grain, a leading branding agency, can step in to help transform your e-commerce business from just another online store to a memorable brand that inspires trust, fosters customer loyalty, and drives conversions. With a relentless focus on online shopping behaviour, e-commerce trends, and innovative brand strategies, we can propel your business to new heights of brand recognition and e-commerce success.
Our Expertise in Branding Solutions
At Single Grain, we specialize in crafting bold, impactful e-commerce brands that not only reach but also establish strong connections with your online customers. We approach e-commerce branding from a comprehensive perspective, merging strategic thinking with creative execution to bring your digital brand story to life.
We create bespoke e-commerce branding strategies that are flawlessly aligned with your business goals and customer aspirations. From market research to online implementation, we ensure every aspect of your brand – from visual identity to tone of voice – speaks directly to your target audience, capturing their attention and winning their loyalty in the digital marketplace.
With our data-driven insights and deep understanding of the competitive e-commerce landscape, we help you establish a competitive brand positioning that sets your online business apart, and a value proposition that clearly communicates the unique benefits that only your brand offers to the online shoppers.
Our key offerings as a branding agency for e-commerce include:
- Brand Strategy Development
- Brand Identity Design
- Brand Positioning
- Value Proposition Design
- Brand Voice & Messaging
- Brand Launch & Rollout
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How does a branding agency differentiate itself from others in the industry?
Our expertise in e-commerce branding is second to none. We’ve partnered with a broad spectrum of clients, from fledgling online stores to multinational e-commerce giants, spanning various industries. We eschew the notion of a universal solution; each client’s brand strategy is painstakingly tailored to align with their specific objectives and customer demographics. Our team is nestled in the epicenter of the creative industry, guaranteeing we’re consistently abreast of the most recent e-commerce branding trends and methodologies.
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How does a branding agency's approach differ from traditional marketing strategies?
While conventional e-commerce marketing typically centers on showcasing goods or services with the intent of immediate sales or lead generation, a branding agency takes a more holistic approach. We endeavor to construct a durable brand identity for your online business, cultivating a profound emotional bond with your digital audience. Our ultimate objective with our branding strategies is to nurture loyalty and trust, laying a robust groundwork for enduring prosperity and expansion in the competitive e-commerce landscape.
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Which are the most effective channels for brand promotion?
The ideal avenues for e-commerce brand amplification are unique to your online store, customer base, and objectives. Our team will meticulously scrutinize these elements to pinpoint the most potent platforms for your brand’s visibility. Whether it’s social media, content marketing, PR, or virtual events, we utilize our proficiency and analytics-based understanding to guarantee your brand narrative connects with your audience and yields a robust return on investment.
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How much should I allocate to branding services each month for effective brand development?
The cost for e-commerce branding solutions can greatly differ depending on the scale of your online enterprise, your targeted goals, and your available funds. We craft a customised proposal, recommending the optimal expenditure for your brand evolution, taking into account these elements. For an in-depth assessment and a complimentary discussion, we invite you to reach out to us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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