“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Business with Local Service Ads
Is your real estate agency struggling to connect with local homebuyers and sellers effectively? Does your agency need more visibility in the local property market?
Local service ads, when implemented correctly, can bridge this gap. These ads provide real estate agencies a competitive edge to attract, engage, and convert potential clients in the local market. Traditional advertising methods may fall short in reaching homebuyers and sellers in your community, leading to missed opportunities.
The solution? Mastering local service ads. These ads place your real estate agency at the top of the search results, making your brand immediately visible to the local residents looking for your services.
At Single Grain, we understand the unique dynamics of local property markets and how to harness the power of local service ads to gain the engagement your real estate agency desires.
Single Grain: Local Service Ads Experts
At Single Grain, our proficiency in local service ads for the real estate industry gives you a competitive advantage. We strategize to build a property-specific, local audience profile targeting your most profitable buyer and renter personas.
Our analytics-driven testing and campaigns ensure your real estate listings receive prime visibility, drawing high-intent local homebuyers and renters from search engines to your site. We fine-tune and optimize your ads incessantly for the most effective returns on investment.
Collaborating with Single Grain will keep your real estate business on the map, quite literally, and ahead of the competition. Embrace the agility of local service ads to elevate your property sales and rentals.
Our key local service ad solutions for the real estate industry are:
- Local market research and analysis.
- Hyper-local keyword research and optimization.
- Geographical ad targeting.
- Ad spend optimization.
- Performance tracking and reporting.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What are local service ads and how do they work?
In the realm of real estate, Local Service Ads (LSAs) serve as a potent digital marketing tool that enables property businesses to engage directly with potential clients within their specific locale. When a prospective homebuyer or renter initiates a search for property-related services, Google has the potential to showcase these ads prominently, right at the pinnacle of the search outcomes. These ads are equipped with immediate contact details and client testimonials, thereby facilitating swift decision-making for users. What sets LSAs apart in the real estate industry is their pay-per-lead model, where realtors are charged only for leads pertinent to their services, making it an economical strategy for local property businesses.
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How can local service ads benefit my business?
Local Service Ads (LSAs) can dramatically enhance your real estate agency’s prominence in local search outcomes. They present a prime chance to engage with prospective property buyers and sellers precisely when they’re scouting for real estate services. Given that you’re billed only for genuine leads, not mere clicks or impressions, your marketing expenditure is utilized more judiciously. Moreover, LSAs are accompanied by a Google Guarantee badge for eligible businesses, which can bolster trust and reliability among potential clients in the property market.
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What is the Google Guarantee and how can I get it?
The Google Assurance emblem, a mark of credibility, can be displayed on your Local Service Ad after Google has thoroughly scrutinized and endorsed your real estate business. This emblem serves as a beacon of reliability for potential property buyers or renters, signifying that your services have the backing of Google. To attain this emblem, you must undergo a comprehensive validation procedure, encompassing background evaluations and verifications of licenses and insurance. This is a vital stride in distinguishing your real estate services from local competitors.
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How can I optimize my local service ads for better results?
To enhance the performance of your local service ads (LSAs) within the real estate sector, start by ensuring your business profile is comprehensive and up-to-date. This includes your service areas, operating hours, and contact details. Make it a priority to consistently gather and address customer feedback, as these reviews can significantly influence your ad positioning and the trust potential clients place in your real estate services. Keep a close eye on your ad performance, fine-tuning your budget allocation and target regions as necessary. Crucially, be quick to follow up on leads, as your response time can affect your ad positioning. Remember, LSAs are about establishing meaningful connections with local clients at the most opportune moments, so strive to make every interaction impactful!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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